Executives of Bin Dawood and Danube stores, and MBC Group shake hands at the launch. IN its continuing effort to provide the best family entertainment television programs and High Definition (HD) for its viewers in Saudi Arabia and further push the shift to high definition (HD) TV viewing, Technosat launched a new "swap deal" for the MBC HD satellite receivers at Bin Dawood and Danube stores, offering viewers the chance to swap their old "satellite receivers" with brand new Technosat HD satellite receivers capable of viewing MBC HD channels at a 50 percent discounted retail price. Commenting on the new partnership, Sheikh Abdul Razzak, Chairman of Bin Dawood and Danube said: "We are tremendously proud of joining forces with MBC Group and Technosat. This partnership is perfectly in-line with our vision to continuously ensure that our customers are offered only the best, most advanced and up-to-date technology in the market." Viewers across the Kingdom will be able to enjoy MBC Group's HD channels. Commenting on Technosat's behalf, Irshad Contractor, Chairman, said: "We are very pleased to be working closely with MBC Group, Bin Dawood and Danube on this strategic alliance. Being a market leader in developing digital TV technologies for the global pay TV industry, we firmly believe that our HD set-top boxes are designed with state-of-art technology and at very affordable prices. Our customers will be able to enjoy all of MBC Group's HD Channels once they exchange their old receiver with the all-new HD Technosat BD 888 PVR receiver for 50 percent less, SR299 only." Sam Barnett, CEO, MBC Group, said: "The Bin Dawood Group and Danube have an extensive and high quality retail network in the Kingdom. Through this partnership, we therefore hope to enable a wider number of people to be able to purchase the set top boxes they need to watch MBC in HD." – SG
