Majed Al Marhoum (left), representative of the Riyadh Chamber of Commerce and Industry, and Samer Al Hamwi, brand manager, Bugshan Perfumes and Cosmetics, during the raffle draw for Mancera's first promotional campaign.Alathar Company, the leading company in marketing perfumes in Saudi Arabia, held its first raffle draw event for a Mercedes car model 2012 at the conclusion of a 4-month promotional campaign for French perfume Mancera held in collaboration with Bugshan Perfumes and Cosmetics, the main retail dealer for perfumes in Saudi Arabia. The event took place at Bugshan for Perfumes and Cosmetics showroom at Sahara Mall in Riyadh, attended by a number of company distributors and customers, among others. Saleh Al Zahrani won the grand prize. The recent campaign included many awareness activities about Bugshan perfumeries in general, and about the famous French perfume Mancera, which was launched in Saudi Arabia for the first time in 2008, and has been popular and widely accepted by Saudi consumers since then. General manager for Sales at Bugshan for Perfumes and Cosmetics, said "we have received a great number of application forms and mostly were correct, of course, the luckiest person won the grand prize, the Mercedes 2012, though, I do anticipate that all participants won the prize through buying Mancera perfume, the most fascinating perfume." "It's a big surprise, I wasn't expecting to win, thanks to God Almighty and to the successful and effective marketing campaign conducted by the company to spread awareness about this marvelous perfume. Yes, I consider myself lucky as I won such great perfume and luxury car at the same time. Thank you Mancera," Al Zahrani said after winning the Mercedes. Amjad Al Sadat, marketing manager, Alathar Company, said "we were very pleased in cooperating with Bugshan for Perfume and Cosmetics. It had been very fruitful campaign through which we achieved our main goal, which was to spread awareness about Mancera collection of perfumes that had been created by the renowned French perfumer Pierre Mancera. Mancera collection consists of seven basic perfumes including fancy and beautiful perfumes for women, and oriental luxurious fragrances that suit the genuine Arab taste, for men." He added: "This is the first contest and was devoted only to those who purchased Mancera perfume from Bugshan perfumeries during last June, two more contests will follow and open to all clients of this fantastic perfume Kingdom-wide. Mancera perfume is available at all major perfumeries throughout Saudi Arabia." – SG
