ALJOMAIH Automotive Company (AAC), expressed its pride and honor to be selected as one of the two GM dealers in Saudi Arabia to stay as the US company decided to reduce number of dealers in the Kingdom from four to two. In this regard, Ibrahim Aljomaih, Partner, Managing Director, Deputy Chairman of the Board of Directors and CEO of AAC, said the decision is in the interest of customers and buyers, as the manufacturer's strategy and plans of the two dealers focus on strengthening after-sale services and providing highest level of services in all aspects of the dealership, unlike previously where the focus was on competition between the dealers and on prices only, thus resulted in cutting down of profit margins, and lowering of the ability of GM dealers to compete with other competing brands. He noted that General Motor's decision was based on a long study conducted at various global markets, including its long experience in the Saudi markets, which showed that multiple dealers in one city or one country definitely does not serve the customers and does not meet company's interests and aspirations. For this purpose, GM launched its new program within its "Customer comes first" strategy in order to develop customer's satisfaction level, as well as expand and develop its market share based on standards and measurements, and thus make GM activities, business and its customers receive highest respect and admiration from all. Meanwhile, Aljomaih denied that the US company's decision to reduce its dealers in Saudi Arabia to only two dealers will cause higher prices, enhance the monopoly principle and limit free competition. It said the Saudi markets are open and very competitive, and no party can dominate prices, and that having two dealers or more or less for GM in Saudi market has nothing to do with prices issue. – SG
