launched fusion music show, Coke Studio, has not only left viewers enchanted with melodic music but also a better understanding of different cultures and backgrounds.The show, featuring top Arabic and international artists, creates a platform where multiple fusions are celebrated, including the fusion of East and West, generations, cultures, and musical genres. Since its regional launch in April, Coke Studio has brought viewers an array of artists who have been able to discover more about themselves when interacting with people from other cultures. The latest episode, which featured Egyptian artist Mohammed Hamaki and British-Asian R&B artist Jay Sean, gave insight into the unique culture that resonates when an individual with traditional roots grows up in a Western culture, an experience that many Arab expats go through. In this instance, Jay Sean said: “It's a cultural experience that I love and love to be a part of.” The Coke Studio concept began in Brazil and later in Pakistan where it received critical acclaim and is currently in its fifth season. In the Middle East, Coke Studio is bringing together Arab and international artists to collaborate and record an original fusion song meshing two or more unique genres of music. The episode, and in large the Coke Studio program, delves into the different cultures that travel the world and come together at the production set in Beirut, Lebanon. “When I travel the world and sing, I get to experience that country's culture; their food, their music, their dance; their beliefs; all of these things and that's how you grow as an individual,” Jay Sean added. __
