MCLAREN Automotive has appointed Wayne Bruce as head of Public Relations, with ultimate responsibility for the company's global automotive PR strategy incorporating all brand and product matters. The move is effective immediately. Bruce succeeds Mark Harrison, who recently took the post of Regional Director for McLaren Automotive Middle East and Africa. With more than 15 years in Public Relations, Bruce joins McLaren Automotive from Nissan's luxury brand, Infiniti where he was responsible for establishing its communications function across Europe. Previously, he worked for global brands such as Nissan, SEAT and Volkswagen. Prior to working in PR, Bruce was an automotive journalist with UK based CAR magazine and as such brings a unique view to the brand. Bruce said "I have been watching the launch of the MP4-12C from the outside and to be invited to join the team, who have already achieved so much, was an opportunity I couldn't refuse. Especially at this point in time when McLaren Automotive is entering the next chapter in its exciting story." Bruce will report to McLaren Automotive's global Sales and Marketing Director, Greg Levine, and to McLaren Marketing's Group Head of Communications and PR, Matt Bishop.
