From left: Mohamad Hesham, Managing Director of the new Saudi entity and Country Manager, Saudi Arabia for Orange Business Services; Lionel Reina, General Delegate Arabia for Orange Business Services and Chairman of the Board of Orange Business Arabia; Bertrand Besancenot, Ambassador of the Republic of France in Saudi Arabia; Jean-Luc Lasnier, Vice President and General Manager Middle East and Africa, Orange Business Services. JEDDAH – Orange Business Services, the business services arm of France Telecom-Orange and one of the Middle East's major ICT employers, announced Sunday the opening of a new, dedicated office in Riyadh, through the establishment of Orange Business Arabia, a new local company. It is the latest local firm established by Orange Business Services in the Middle East and Africa under the continuing development of the business. The new office will help address the specific and significant ICT market opportunity in Saudi Arabia and strengthen its position within the domestic market through closer proximity to customers. Comprising sales professionals, consultants and local field engineers the new, dedicated Saudi Arabia operation of Orange Business Services will focus on the key areas of Smart Cities, telecom operator transformation, and large infrastructure projects, in addition to serving the multinational companies that operate in the Kingdom. Orange Business Services also announced the appointment of a new and dedicated management team for Saudi Arabia. Lionel Reina is appointed as General Delegate Arabia for Orange Business Services and Chairman of the Board of Orange Business Arabia. Mohamad Hesham has been appointed as Managing Director of the new Saudi entity and Country Manager, Saudi Arabia for Orange Business Services. “This new Orange Business Services office is a very significant step that brings us much closer to our growing customer base in the Kingdom and the timing is absolutely right. Saudi Arabia is the driving force of the regional economy and a rapidly evolving ICT market. We have already established Orange Business Services as a highly trusted partner to some of the largest infrastructure projects and developments in the country, and we are working in close partnerships with a range of major public and private sector organizations in the Kingdom. Basing a team of expert consultants in the Kingdom reinforces our commitment to customer focus, customer service and to effective project management delivery. It will simplify the way we do business and will underpin the rapid growth of our business in Saudi Arabia,” Reina said. The official launch of Orange Business Arabia was held at the French Embassy in Riyadh April 17 at a reception hosted by the French Ambassador to Saudi Arabia Bertrand Besancenot, and attended by diplomats and representatives of Saudi and French business communities, among others.
