The Saudi printing market, currently worth around SR1.5 billion, is set for further growth amid Middle East's rapidly recovering advertising sector. Against this backdrop, an economical, eco-friendly printer that reduces signage production costs is made available in Saudi Arabia. Designed from the ground up to offer efficient and environmentally-friendly production at the lowest total cost of ownership, Epson's SureColor SC-S30610 enables print firms, sign makers, digital copy shops and reproduction centers to expand their service offering. The a 64-inch (162.5cm), four-color (CMYK) printer can produce everything from posters, signs, banners, backlit panels and POS materials to vehicle wraps, interior decorations and exhibition displays. A wide range of roll media is supported, allowing users to print reliably and cost-effectively on vinyl, PVC and clear film, photographic paper and a range of popular banner substrates. Khalil El-Dalu, General Manager, Epson Middle East, said: "With the KSA's printing and signage market growing rapidly in recent years, buoyed by the thriving exhibitions and events industry, we expect the SC-S30610 to generate significant interest here. Apart from its high performance and economical functioning, the SC-S30610 is fast and easy to set up. Loading heavy media rolls, usually a two-person job, can be handled by one operator with ease thanks to our unique jack. And media tensioning, traditionally only accessible from the front of the printer, is controllable from both front and rear, so operators don't waste time going back and forth. This reduces set-up time and maximizes productivity." Epson's precision engineering and proven Micro Piezo printhead technology ensure continuous and trouble-free operation, minimizing maintenance and lost production time. High-volume workloads are handled with ease, with print speeds from 7.8 to 29.2m2/hour depending on printing mode; the former being typical for indoor poster use and the latter for outdoor banner applications. There is also a maximum quality mode for the most demanding close inspection work, which uses the printer's full resolution of 1440 x 1440dpi. Epson has developed a new ink – Epson UltraChrome GS2 – designed to work perfectly with the SC-S30610 and Epson's new generation of TFP printheads. Moreover, costs and environmental impact are reduced with the printer's Energy Star-qualified power efficiency. UltraChrome GS2 builds on the strengths of UltraChrome GS (used in the Epson Stylus Pro GS6000) with a new yellow formulation that is lightfast for longer.
