Tetra Pak, the world leader in food processing and packaging solutions, showcased Al Rabie and Saudia products at the four-day Anuga FoodTec, the world's largest food and drink exhibition taking place in Cologne, Germany. It will conclude on March 30. Local Saudi products that Tetra Pak launched at Anuga FoodTec are Al Rabie's chocolate drink packed in TPA 330 Sq DreamCap packs and Saudia's Golden Taste drink packed in TBA 1000 S ReCap. About 40,000 visitors of the Anuga FoodTec exhibition will have the opportunity to taste these beverages as well as the chance to see first-hand the benefits of Tetra Pak's innovative technologies. Tetra Pak's theme at Anuga FoodTec, “Today, Tomorrow, Together,” highlights the long term partnership that Tetra Pak has with its customers and stakeholders, and the relationship it hopes to foster with its prospective customers. Riccardo Castagnetti, Marketing Director of Tetra Pak Arabia, said: “We are very pleased to offer visitors two products coming from leading brands in Saudi Arabia. At Tetra Pak, we have the vision, to make food safe and available everywhere and we work with our customers to drive the message of protection behind our packs” “At Anuga FoodTec, we will be revealing Tetra Pak's new innovations and advances in the food processing and packaging solutions industry,” Riccardo added. “Tetra Pak recognizes the importance of research and development in the industry, and strives to offer customers the newest technologies to maintain the safety and quality of beverages for consumers.” With sales of almost €10.5 billion in 2011 and over 167 billion packs sold worldwide, Tetra Pak adopts a long-term investment strategy on innovation to ensure it continues to deliver products and services that meet the changing needs and expectations of customers and consumers. With this goal in mind, the company invests around 4 per cent of its annual sales in research and development, supporting 11 R&D centers around the world. Today, it owns more than 5,100 individual patents for the packaging and processing of liquid and semi
