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West Elm unfurls its summer and Ramadan collection
Published in The Saudi Gazette on 17 - 05 - 2017

HOME furnishings retailer West Elm launched its summer and Ramadan collection at its flagship store in Sahara Mall Riyadh and their Tahlia Street store in Jeddah.
This summer, West Elm offers customers a range of furniture and home decor through an array of inspirational and artistic lifestyle products to help them express their personal style at home.
The new collection embraces extensive and rich designs that portray a woody rustic feel and add a classy fineness with marble and traditional metalworking techniques. The collection also has a wide range for living, dining and outdoor spaces in addition to home accessories and tableware. These special, delicate and extensive designs and shapes bring an exceptional and exclusive atmosphere to the interiors of your home.
The "Alta Dinnerware" with its beautiful reactive glaze finish and subtle ombre effect, redefines everyday dining. Truly admired and one-of-a-kind, the "Reactive Glaze Dinnerware" brings something special to the dining table. West Elm's hand-hammered "Metal Bowls" bring unique texture, shape and reflection anywhere they're placed.
West Elm's "Silhouette" cuts a fine figure with its richly-variegated marble top perched on a dramatic metal base. Made from solid marble sourced from India, the natural variations in veining mean that no two tables are exactly alike.
The "Faceted Lantern" adds ambiance to family gatherings, especially during a cozy Iftaar while the picturesque "Pierced Porcelain Lanterns", inspired by the night sky, filters light in the loveliest way.
Earlier this year, West Elm introduced its New Home and Designer Rewards Program to Riyadh, with an aim of connecting with its communities. The initiative encourages local interior design professionals to work with West Elm and use the unique and stylish items to for their personal creations. The program is designed to give interior designers and new home owners fantastic offers and incentives while building strong relationships and exploring new avenues of creativity.
Originating in Brooklyn, New York in 2002, West Elm focuses on design, affordability and community and is known for helping people express their personal style at home, with over 90 percent of West Elm's products are exclusively designed in-house by a network of more than 35 artisan groups in 15 countries.

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