JOTUN, one of the world's major paint manufacturers returns to Ventura Lambrate with the introduction of its latest color palette and a narration of the Norwegian design story at Milan design Week 2017, the most important week in the world of design. Building on its success of the past two years, Jotun continues its design journey and unveiled a palette of rich interior colors exclusively for Milan Design Week. Adding Norwegian flavors to Everything Is Connected, the exhibition's theme for 2017 which showcases an integrated and celebrated design culture of Norway, these new shades showcased convey a strong sense of aesthetics thereby increasing appeal and dialogue with the global design and talent industry. Norwegian Crafts, Klubben (Norwegian Designers Union) and Jotun have together conceived this Norwegian exhibition at this iconic design event. Marking its presence at Milan Design week once again, Jotun launched and presented a palette of three unique colors: Jotun 4785 Blue River, a deep and elegant blue tone, Jotun 5452 Nordic Breeze, a fresh and cool light grey-blue and Jotun 10981 Norwegian Wood, a new brown nuance with reddish undertones, each representing a distinctive artistic trend in the world of color. The new colors will be available in Jotun's Fenomastic My Home Rich Matt which offers the best colour accuracy, ensuring homeowners achieve the exact look they desire, and Fenomastic Wonderwall, which makes beautiful walls every day - an extraordinary and luxurious smooth and silky finish that beautifies walls and keeps them looking new. Waleed Alaskary, Product Manager, Jotun Saudia Co. Ltd, said "the bespoke trio showcase unveiled exclusively at Milan Design Week has been inspired by a magnitude of influences – not just in design and interiors, but also fashion, fine art and craft, architecture and broader societal trends. The modern Middle Eastern consumer is savvy and well-acquainted with global design trends. Elements of Creativity and Design Leadership are evident with this unveil and these colors are sure to excite design and décor enthusiasts." Curated by Kråkvik&D ́Orazio, Everything Is Connected follows on from last year's Structure and showcases Norway's celebrated design culture. The theme brings together a pool of 24 talented Norwegian craftspeople, designers and artists in collaboration with Jotun.
