Saudi Gazette CAIRO — The 3rd International Trade Exhibition for Food & Beverages - Food Africa - was recently held in Cairo. Food Africa is the continent's largest International Trade Exhibition specialized in the Food and Agro industries. The exhibition, combining an innovative format of showcasing, networking, and matchmaking, is a unique platform to access the Egyptian mega-market, and Africa's booming agriculture industry. Food Africa is the peerless portal to access major agriculture opportunities in Egypt and Africa. The exhibition witnessed a huge attendance from local and international food and beverages companies, including many Saudi food and beverage companies' whether those who have products in the Egyptian market or those who are seeking a new opportunities in launching their products to the market. Food Africa is the continent's largest International Trade Exhibition specialized in the Food and Agro industries. The exhibition combined an innovative format of showcasing, networking, and matchmaking, as it considers a unique platform to access the Egyptian mega-market, and Africa's booming agriculture industry. Food Africa is the peerless portal to access major agriculture opportunities in Egypt and Africa. Buyers and exhibitors from more than 55 countries, got acquainted with the latest products and trends through the B2B meetings during the exhibition, negotiate and conclude contracts, and sign agency and distribution agreements. The gateway to Africa's Agrifood The launch of the Tripartite Free Trade Area* (TFTA) from Egypt in 2015 is a sign of a renewed bilateral relation between Egypt and Africa: Egypt is the entryway to Africa, and Africa is the new pathway for economic growth. The TFTA represents an integrated market of 26 countries with a combined population of 632 million which is 57% of Africa›s population, with a total GDP of $1.3 trillion in 2014 (about 58 % of Africa›s GDP). The free trade agreement will bolster intra-regional trade by creating a wider market, increase investment flows, enhance competitiveness, and encourage regional infrastructure development as well as pioneer the integration of the African continent. The show also witnessed Live Cooking Shows, powered by the Egyptian Chefs Association (ECA). The show welcomed finest internationally renowned chefs in Egypt, who prepared recipes every day of the exhibition. Made from the sponsors' products and crops and promoted by the chefs during the show, the resulting recipes are then collected in a cookbook that is distributed to the visitors. In addition, and to ensure that all visitors had a taste of the delicious food, a Live Streaming Screen projects the Cooking Show while the cooked recipes are distributed as sampling to the show's attendees. "The diverse clientele that visits the show makes Food Africa one of the best specialized exhibitions in Egypt. We are confident of the outcome of our participation," said Eric Mansour, VP Sales & Marketing at Givrex Egypt.
