THE General Authority of Civil Aviation (GACA) and a number of the Kingdom's international airports are currently participating in the activities of the Amsterdam Passenger Terminal Expo. The expo, taking place in Amsterdam on March 14-16, is considered an advanced sales and marketing platform for the airport industry. It offers a unique environment that enables goers to hit a variety of sales and marketing targets, as well as showcase the latest advancements in the airport and terminal industry. The ambassador of the Custodian of the Two Holy Mosques King Salman in the Kingdom of the Netherlands, Abdulaziz Bin Abdullah Abohaimed, visited the authority's display at the expo and was impressed with the young participants. He noted that the Kingdom's participation in such expos helps the world better know and understand the Kingdom's civilizations and cities. "What I saw in the General Authority of Civil Aviation section brought about feelings of pride and honor. It reflects the great work done by the authority in many of the Kingdom's airports. Their participation in the expo has enabled others to see one of the elements of the Kingdom's development," he added. Abohaimed emphasized the importance of airports in acting as a country's forefront and being the main determinant behind a visitor's first impression. He noted that the Kingdom's airports are currently undergoing vast and quick developments, and also pointed to the distinct role of the General Authority of Civil Aviation over the past two years. Assistant to the President of Corporate Communications and Marketing at the General Authority of Civil Aviation Bassem bin Abdullah Al Salloum, said "participating in this global gathering is an opportunity to strengthen the Kingdom's position and enhance relationships with our partners around the world. More importantly, the authority's presence in this expo will enable us to directly network with different entities related to civil aviation so we can effectively build customer relationships." Al Salloum also emphasized the expo's importance as an independent platform that showcases the latest advancements and global trends in the terminal industry. "It's an opportunity for us to meet with the administrators of airports and airlines and other specialized entities in this sector. The expo will also offer the latest communication technologies and wireless applications, as well as elements related to airport security and engineering developments in terminal constructions, baggage handling, lighting, services and so on," he said. Through its participation in this leading aviation event, the General Authority of Civil Aviation strives to showcase the latest advancements in the Kingdom's civil aviation sector, as well as the sector's contributions to Vision 2030. It will also showcase the authority's direction in the privatization of the civil aviation sector, in addition to its investments and projects, which include the construction and development of airports and airport cities. International airports participating in this event include King Khaled International Airport, King Abdulaziz International Airport in Jeddah, King Fahd International Airport in Dammam and Prince Mohamed bin Abdulaziz International Airport in Madinah.
