Makarem Hotels, the award-winning Saudi hotel brand owned by Dur Hospitality Company, participated in ITB-Berlin ‘‘The Global Trade Industry's Leading Trade Show''. Held on March 8-12, 2017, in Berlin, Germany, the leading tourism exhibition gathers prominent tourism, travel and hospitality leaders from around the globe. As a Saudi brand, Makarem took part in this prestigious business platform to unleash the Kingdom's vast tourism potential and showcase the expertise of local operators to the global audience which creates a much-needed international exposure on the prominent hospitality sector in the Kingdom. The participation also facilitated the transfer of knowledge between local and global hospitality players, thus enabling Makarem Hotels to enrich the Saudi hospitality market with new services, trends, innovation and best-operating practices used worldwide. Dr. Badr Al Badr, CEO of Dur Hospitality, said: "This convention presents a unique opportunity to communicate directly with our valued partners, understand the increased needs and demands of international religious and business visitors, showcase our unique services, and expand our reach by achieving a higher return on investment for our stakeholders." "Makarem is currently in the process of strengthening its presence in the western region to better serve the visitors of the two holy cities of Makkah Al-Mukarrama and Al-Madinah Al-Munawarah," AlBadr remarked. Makarem Hotels is committed to apply international hospitality standards in its hotels and upgrade the level of services it offers in the Kingdom to meet guests' changing expectations. — SG
