ETIHAD Etisalat (Mobily) has added Viastore, the leading smartphone and Apple products outlet chain, as a strategic partner to Neqaty Program as a step toward enhancing the portfolio of the program's partners, which is considered as the best customer loyalty program in the region in terms of the added value provided, customer interaction and service development. This addition is aimed at expanding the choices provided to the program's subscribers. Its worth mentioning that Viastore is a leading retail chain for selling smartphones and its accessories, along with providing electronic maintenance services, and has 60 outlets across the Kingdom in Riyadh & Jeddah. Mobily provides via its partnership with Viastore the possibility of collecting and redeeming points through out its outlets across the Kingdom, where customers would receive one point for every SR5 spent in Viastore outlets. Customers could also benefit from a cash discount if they have 4,000 points or more. This is considered a huge development to our customers where they can now redeem points and collect them in cash without the need for the points redemption devices; thus customer can collect and redeem points directly by providing Mobily's number at the cashier. Neqaty Program is among the best customer loyalty programs in the region in terms of the diversity of partners, that includes well-known brand names across all categories, which provides an added value to our customers through giving the opportunity to collect and redeem points by purchasing from the program's distinguished partners. Mobily provides its users through Neqaty program a collection of valuable and wide rewards that meets their expectations. Neqaty rewards are divided into two types: either rewards within Mobily services, e.g. additional balance, partial bill payment, voice calls, free SMS and data utilization; and the second type, which is discounts at Neqaty partners Kingdom-wide covering all types of commercial activities, in order to satisfy Mobily's customers' needs in and outside and Kingdom.
