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The power of words
Published in The Saudi Gazette on 17 - 02 - 2017

NO one can deny the remarkable power of words. Words can be of many sources and forms and signify different feelings and emotions, such as happiness, inspiration, fear, shame, disgrace, gratitude, sadness, offense, disrespect and pain. Furthermore, many people are affected by posts, tweets, talks, lectures, sayings and books.
Words can change a feeling, an opinion, a concept, a mood or even a life. As Yehuda Berg said, "Words are singularly the most powerful force available to humanity." It is the power of words that determine if they will be stored in the long-term or short-term memory.
Inspiring talks, offenses and words of flattery, for instance, are more likely to be stored in the long-term memory. Think about an argument you have had, an inspiring Ted Talk you've seen, or words someone has used to flatter you. You may notice that all or most of these words are clear rather than vague in your mind. This is not to mention the comic phrases from movies or sayings, for studies have proven that they tend to settle more in one's memory. Furthermore, self-talk is one of the most potent and risky uses of words for many reasons. Self-talk is like a ladder, it can either lift you up or devastate you. What you tell yourself determines how things in your daily life or maybe your entire life will go. Actually, monitoring self-talk can be a form of therapy.
Since words are powerful in their various forms, they could be used for our disadvantage or advantage. Think about how many speakers have influenced others just by their use of words. For example, Helen Keller, an American author, is a role model for her wise use of words and inspirational writing. Think about the power of words in convincing others. This power should not be taken for granted and should be used for our own advantage and that of others.
Finally, I would like to share this quote from Oprah Winfrey: "I know for sure that what I think, what I say, what I do - everything will be returned to me."


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