VISA, a global payments technology and a strategic partner of Dubai Shopping Festival 2017, on Monday confirmed that this year's ‘Visa impossible deals' initiative has delivered over AED 3 million worth of savings for its cardholders. In its biggest and boldest campaign yet, Visa offered its cardholders seemingly impossible deals every day throughout DSF, with an average of 80 per cent off products from leading brands. A record 125,000 customers signed up to participate in the promotion and 425 were selected and rewarded with deals on mobile phones, watches, jewelry, gold and cars. Ten shoppers drove home an Infiniti QX50 worth AED181,000 for just AED25,000, a collective saving of AED1.56 million courtesy of Visa and AW Rostamani. Whilst in partnership with Careem and Sharaf DG, 200 Visa cardholders had iPhone 7's delivered to their door for just AED600 – 77 percent less than the retail price of AED2,599. Consumer experiences were also on offer with 35 cardholders securing a private screening of the latest movies with 47 of their friends and family at a VOX cinema for just AED30. – a remarkable 98 per cent saving in total. Over and above the impossible deals, Visa also brought millions of dirhams in savings to millions of customers through a month long discounts across categories during DSF in partnership with Jumeirah, Emirates, Ahmed Seddiqi & Sons, Sharaf DG, Damas and Careem. Karim Beg, Head of Marketing, Visa MENA said: "Our aim was to create an exciting initiative that rewarded our customers who paid with credit or debit cards instead of cash. It is really encouraging that more cardholders than in past years registered for our Impossible Deals campaign - testament to the growing confidence in electronic payment in this region. Working with DSF, brand partners and over 100 banks, we have been able to offer more than AED 3 million worth of savings to our customers. We're thrilled with the engagement and success of the campaign." Visa has been a long-standing strategic partner of Dubai Shopping Festival for over 20 years. The partnership has seen an increase in spending via cards, by both residents and tourists and continues to provide an opportunity for Visa to work with over 100 banks across Central Europe, Middle East, Africa, and the Asia-Pacific regions, to offer special promotions and rewards.
