[gallery size="medium" td_select_gallery_slide="slide" td_gallery_title_input="One Billion Step Challenge gets Saudi Arabia moving" ids="113880,113881,113882"] WITH the aim of creating a nationwide health movement, in line with its Corporate Social Sustainability Strategy, Nahdi, leading Saudi pharmaceutical retailer, has launched the ‘One Billion Step Challenge', an interactive program that aims to create a healthy community by promoting physical activity. The one month program, promotes the concept of a holistic health change and encourages the Saudi community to get active in a self-managed program to safeguard their future health and wellbeing. The program also encourages people to step up their daily physical activity, moderately, by walking 10,000 steps a day. Collectively with the people of Saudi, Nahdi aimed to reach one billion steps by the end of January 2017, however, during Nahdi's activation event which was held this Friday at the Tahlia Mamsha in Jeddah, Nahdi's CEO announced a new target of 2 billion steps by the end of the event, which is equivalent to 1,372,000 kilometers or just a bit farther than a round-trip to the Moon and back. Eng. Yasser Joharji, CEO of Nahdi, stressed on the importance of spreading health and wellness awareness on an ongoing basis and said: "We are committed to building a sustainable community, by creating a healthier and wholesome environment for our people and community, and through this creative program, we aim to trigger a nationwide health movement that will add more beats to their hearts." "This national movement is one of our various approaches in supporting the Saudi Vision 2030, which encourages people to living healthy and being healthy. There has been a substantial rise in obesity levels in the Kingdom and through this program we want to collectively encourage the people of Saudi make their next steps count for a cause that they love," he added Throughout the campaign, Nahdi will be holding activation events across major cities in the Kingdom, these include; King Abdullah Mamsha on Jan. 20 in Riyadh and on Jan. 27 at the Dammam Corniche. To start accumulating steps, download Nahdi's mobile application and activate the billion step challenge pedometer feature. The application provides users with several features such as measuring the number of steps a participant takes during daily routines and calculating the number of calories burnt, the results will then be downloaded where participants can monitor their overall performance and achievements. Participants will be able to share their results through application and on their social media platforms, in addition to challenging three of their friends on social media to join the campaign and walk 10,000 steps. As part of its unwavering commitment to promoting hope amongst the local community, Nahdi continuously works to incite health education and prevention. As a community centric pharmacy, the company works hard to contribute to the general healthcare of the society, by providing high quality products and services. Nahdi is a Saudi retail pharmacy chain that was founded by Sheikh Abdullah Amer Al Nahdi in 1986 as a sole proprietorship. In 2004, the company witnessed an important transitional phase whereby it became a limited liability company and from then on it was recognized as a vital part of the healthcare sector in the Kingdom. The journey of expansion continued with a clear vision, and has now placed Nahdi as the largest pharmacy retail chain in the Middle East and North Africa, where it represents many of the world's major medical companies. Today, Nahdi manages and operates a nationwide network of pharmacies making it one of the most prevalent and fastest growing companies in the region, which offers the finest product range, including cosmetics, baby care and medical equipment. In addition to the high-quality healthcare products and services it offers, Nahdi is keen to provide community service and health awareness and preventative campaigns. Nahdi follows the concept of acting as a "community pharmacy," where it does not solely serve the community, but also educates it.
