GCC–Russia Ministerial Meeting condemns Israeli aggression against Qatar    Belarus pardons scores of prisoners 'at the request' of Trump, Lukashenko says    Ryan Routh cut off by judge as trial over attempted Trump assassination begins    South Korea workers detained in US raid head home    Summer 2025 sees 32 million tourists in Saudi Arabia with over SR53 billion spending    Saudi, Dutch FMs discuss over phone regional developments    Al-Futtaim BYD KSA hosts first Super Hybrid Tech Day in Saudi Arabia First event of its kind in the region showcases breakthrough super hybrid technology    Saudi Arabia provides grant to supply Syria with 1.65 million barrels of crude oil    Saudi interior minister calls Qatari counterpart to express full solidarity    Saudi Industrial Production Index rises 6.5% in July 2025    King Charles and Prince Harry finally reunite after 19 months apart    Arcapita acquires C&K Paving, expanding its global business services portfolio    PIF chief says Saudi transformation could outpace China's, outlines 'filtration' investment process The Fund to unveil its next five-year strategy soon    Anastacia: Arnold Schwarzenegger made me sing Whatta Man 12 times    Thousands pay their last respects to Giorgio Armani, private funeral on Monday    French doctor goes on trial for poisoning 30 patients, 12 fatally    The key to happiness    Mike Tyson and Floyd Mayweather Jr. set to meet in exhibition boxing match in 2026    Al Hilal sign Turkish defender Yusuf Akcicek on €22m deal until 2029    Al Qadsiah sign German midfielder Julian Weigl to strengthen defensive midfield    Al Ahli secure Flamengo starlet Matheus Gonçalves in long-term deal through 2027    Sholay: Bollywood epic roars back to big screen after 50 years with new ending    Ministry launches online booking for slaughterhouses on eve of Eid Al-Adha    Shah Rukh Khan makes Met Gala debut in Sabyasachi    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Fashion retailer boasts of Saudization success
Published in The Saudi Gazette on 06 - 01 - 2017

BUSINESSES across Saudi Arabia are striving to recruit Saudi nationals and increase their retention rate at all levels as part of their ambitious plans to meet the development goals envisaged in the country's Vision 2030 reform initiative.
While most companies are skeptical and often complain about the low retention rate among Saudi staff, fashion chain REDTAG claims that Saudi employees at its headquarters remained with the company for an average of six years though the rate is slightly lower in the store environment.
Speaking about REDTAG's Saudization program, the company's HR Manager Jassim Al-Thawadi said Saudization gave them an important edge in the market.
He said like in any other country, Saudi employees know their country and customers better and this is a factor that helps the company to set its footprint in the market.
Full text of the interview:
How important Saudization is for your business?
I believe Saudization should be a core tenet of any business in the Kingdom and a key factor to it, whether it is homegrown or global brand.
Firstly, Saudization represents a form of duty and appreciation toward a nation that has been welcoming; it is an authentic form of committing to and aligning with the government's vision to empower the people of Saudi Arabia.
As a regional homegrown brand, we consider ourselves as part of the communities we operate in, and for us to really belong to this nation, we recognize the importance of having a strong representation of Saudis among our workforce.
From a business perspective, Saudization can also give us an edge. We all know that Saudis are most in touch with what other Saudis want and this is the case of any other nation. In order for us to grow our footprint in the Kingdom and boost our performance, we need to involve Saudi nationals at every stage of planning and implementation of our business plan and encourage them to be active within every discipline of our organization.
What is the Saudization rate among the REDTAG's KSA team?
We currently have 1,035 Saudi nationals working across different departments of REDTAG. This number represents 40 percent of the overall workforce of REDTAG in the Kingdom.
How many of them are managers?
More than 20 Saudi nationals are holding managerial positions in office as well as store related functions. They are considered core team members and play an active role in REDTAG business. They are also instrumental in the growth and expansion of REDTAG network in the Kingdom.
What is the process of recruiting Saudi nationals?
The process of recruiting a Saudi national is the same as recruiting any other prospective employee. The only difference is in the methods we target them. The market is quite competitive and we usually hire recruitment agencies that are specialized in identifying the right talent for the available vacancies at the company. We also take part in university job fairs and engage with fresh graduates and even students who would be interested in joining the REDTAG team.
What are the basic requirements for a Saudi national to join the REDTAG team?
Each position has its specific requirements, but the general criteria are: a reasonable communication ability, willingness to learn and basic commercial acumen.
Do you hire fresh Saudi graduates?
Yes, we have positions for both high school and university graduates, depending on their level of education. High school graduates usually go for cashier and sales positions, while university graduates opt more for customer service and data management among other duties.
Do you find it more challenging to recruit Saudi Nationals than it is to recruit other nationalities?
Not really, we have recruitment specialists and partners that have been instrumental in identifying and hiring the right Saudi talent for us.
What is the average retention rate of your Saudi staff?
Retention is often the challenge of many companies in the Kingdom and REDTAG is not an exception. We are proud to say that our headquarter office enjoys an average retention rate of six years, though that rate drops in the store environment.
How many Saudi women work at REDTAG KSA?
Approximately 20 percent, 535 to be exact, of our staff are Saudi women. They hold positions of cashiers, customer service representatives and supervisors. They also work in our headquarter office, handling recruitment, training and administration.
What is the average age of f Saudi women at REDTAG?
The average age of female Saudis working at REDTAG is 27 years with a fairly balanced gender split: 535 females against 500 males. We are proud of having this representation of Saudi nationals among our workforce and we are working toward maintaining this split, while increasing our retention rate and diversifying the representation of Saudi nationals among all department and positions.
Do you find it more challenging to retain female Saudi staff than Saudi males?
No, we don't see Saudi female staff retention as an issue. We have experienced that their retention rate is quite encouraging.
Do you have any special training programs for your staff? What are they and how frequently they happen?
At REDTAG, we truly believe that our employees are our most important asset. We are very proud to have been recently recognized as the GCC Best Employer Brand Award by the prestigious Employee Branding Institute, which reinforces our commitment to our employees.
Training is the key element of developing the skills of our employees, while increasing their loyalty to the REDTAG brand.
We have different training programs that start from the first day of any employee; helping her/him forge their knowledge about retail, competition, customer service and many other disciplines that make them not only real professionals in the retail industry, but also satisfied members of the REDTAG family.
What are you doing as a brand to increase brand loyalty among your employees, especially in the current challenging business landscape?
As mentioned earlier, we know that our workforce is the most important asset of our business, and it is true that with the current economic situation and the low retention rates, we need to make further efforts to build and strengthen the brand loyalty among our employees.
This is why we are currently working on a training model called "the road success". This program consists of transforming a REDTAG employee from a sales representative to a true retail professional, providing her/him with the right tools and skills needed to progress in career path within our company. Courses including various disciplines such as English, computer skills and retail fundamentals are offered to our most passionate and committed employees on a continuous basis. This increases not only brand love among our staff, but also performance.


Clic here to read the story from its source.