Rail Europe, the worldwide leader in train tickets and rail passes› distribution, has expanded its strong sales network across the region by appointing one of the largest & leading travel & hospitality conglomerate in Saudi Arabia, Elaf Travel Tourism Company, as their GSA partner. Elaf Group is a leader in travel and tour operations in the kingdom with a history of service excellence and reputation of being a one-stop travel shop. "With Saudi Arabia seen as a key market in the region, Rail Europe is keen to extend the maximum support for travelers and travel trade in Saudi market by this new appointment of Elaf Travel & Tourism which operates through a wide network of many travel shops across Saudi Arabia." Elaf has been a trusted GSA partner of a number of distinguished airlines and has retail outlets throughout the Kingdom to cater to a wide network of customers across the country. Elaf particularly specializes in facilitating international tours, MICE, overseas English language course and Medical Tourism to address the unique needs of their diverse clients. Waleed Ahmed, Regional Manager of Rail Europe's office in Dubai, said: "We are very delighted to strengthen our presence in Saudi Arabia. "Elaf Travel & Tourism" has an excellent reputation in the region and has shown a great interest in facilitating the sale of Rail Europe products to their clients and travel trade in the kingdom. We foresee Saudi Arabia as a key market in GCC and integral to our long-term growth strategy." Mohammed Mahfouz Bin Mahfouz, VP of Elaf Travel Tourism Company, acknowledged the strategic move by Rail Europe to expand its network, and by appointing Elaf as their GSA Partner and hence providing multiple selling channels through the wide network of Elaf's outlets. Bin Mahfouz also shared that the customers of Elaf will be delighted to learn about this partnership as there is a huge demand for Rail Travel within Europe from Leisure and Business Travelers from this part of the world. Elaf has been a trusted GSA partner of a number of distinguished airlines and has retail outlets throughout the Kingdom to cater to a wide network of customers across the country. The best way to explore Europe has been through train journeys. Passengers can enjoy great sceneries passing through fields and mountains which create unforgettable journeys & memories. Passengers can reach their preferred destinations at convenient times, due to the flexible schedules, frequent departures and arrivals. For example, one can travel from Brussels to London, Paris, Cologne or Amsterdam and make it all in a day. One can also choose to travel by optimizing time and budget with night trains options, to wake up the next morning at the destination, fresh and ready to explore all that place has to offer. Travelers can also book the most renowned panoramic routes in the world by booking one of the Swiss panoramic trains such as "Golden Pass Line - William Tell Express - Bernina Express – Glacier Express". The Swiss panoramic routes take travelers across mountain streams, on spectacular bridges, while train travelers enjoy breathtaking panoramic views of the snowy Swiss Alps. High Speed trains offer clients a time effective journeys with extraordinary comfort, excellent amenities and the ultimate service efficiency. Rail Europe and Elaf Travel Tourism Company will strive to deliver perfect gateways to Europe through train journeys to ensure that customers enjoy their holidays in beautiful destinations with a single rail passes and/or tickets. — SG
