Gulf International Bank (GIB) revealed its new corporate identity coinciding with the bank's 40th anniversary celebrations. The unveiling of the new identity was shared with officials at a special ceremony in the Kingdom of Saudi Arabia, Riyadh. The new brand identity reflects the core of the bank's new strategy and its board's vision for the bank to be the preferred financial services partner in delivering innovative solutions to its customers. With the bank's expansion and diversification approach, the new brand will serve as the trademark for all of GIB subsidiaries and representative offices in the Arabian Gulf and the rest of the world. Abdulaziz Al-Helaissi, GIB CEO, said: "As part of a GIB strategic review, we identified a need to refresh our brand and visual identity. GIB has grown steadily over the past four decades to deliver bespoke financial services. With a strong unified brand identity and an exciting program of change implementation ongoing, we are better positioned than ever to maintain our leadership in the provision of bespoke international banking services, helping our clients thrive by working together. Through 40 years of growth and achievements, GIB has always embraced progress and development. This is now personified in a refreshed brand, designed to complement our strategic ambitions in a challenging financial environment." GIB is owned by the governments of the six Gulf Cooperation Council countries, with Saudi Arabia's Public Investment Fund being the primary shareholder. GIB, the Gulf's international bank, helps its clients thrive by working together to realize ambitions. GIB aims to be the preferred financial services partner, delivering bespoke banking solutions to a wide customer base in the region and beyond. This includes corporate banking, asset management, debt and equity capital market services, financial advisory services, mergers and acquisitions, and the world's first Shariah-compliant digital retail banking service, meem by GIB. In addition to its main subsidiaries, London-based GIB (UK) Ltd., and Riyadh-based GIB Capital LLC, it has branches in London, New York, Abu Dhabi, Dhahran, Riyadh and Jeddah with a representative office in Dubai. — SG
