UNDER its strategic alliance with top Saudi technology provider Abdul Latif Jameel Electronics (ALJE), Rheem, a US-based world-class manufacturer of air conditioning systems, organized three seminars in three different Saudi cities to encourage energy conservation and strengthen local brand awareness. Saudi dealers, developers, engineers, and governmental agencies attended the seminars, which focused on air conditioning systems for commercial buildings and hotels. Held in Jeddah, Riyadh, and Al-Khobar, respectively, the seminars discussed new product lines and the latest air conditioning innovations and technologies, with Rheem showcasing its research and development efforts in the Saudi market and emphasizing the high efficiency ratings of its products in line with recent government energy conservation regulations. At the event held under the theme «Leading Efficiency, Driving Innovation,» ALJE GM AC Projects, Jalal Kurdi noted that Saudi Arabia took steps to increase energy efficiency and created new standards for electrical appliances with the highest energy consumption, known as the energy efficiency label. "We at Abdul Latif Jameel Electronics, believe in the preservation of national energy resources while supporting economic growth and energy efficiency, Kurdi told the participants. Therefore, we find ourselves serving the energy program through strengthening our alliance with Rheem, an environmentally conscious provider of innovative products." According to the Abdul Latif Jameel Electronics executive, Saudi Arabia's growing population poses challenges to the Kingdom's energy sector due to the increasing local energy consumption, which constitutes 38 percent of the country's petroleum production. In addition, he noted, 75 percent of domestically produced power is used by the residential, commercial, and governmental buildings. This high consumption is mainly due to the use of inefficient electrical appliances, of which 80 percent are air conditioning systems. Rheem products have been well received in the past years due to innovative technologies and quality performance, which made the company a market leader and staunch supporter of environmental protection. "Abdul Latif Jameel Electronics strives to provide the best quality air conditioning to the consumer, and there is no better provider of air conditioning solutions than Rheem,» Kurdi said, noting that Abdul Latif Jameel Electronics and Rheem bare continuously working to improve its infrastructure by creating a network of sales offices and maintenance centers throughout the Kingdom, in an effort to support the post-purchase needs of its clients. Kurdi said the "launch of a new Rheem AC units in the market proves the rapid development and growth of the company›s products despite increasing competition." ALJE MD P. Venkat said "this event was another milestone of our continuous and rapid growth in the market, as we strive to provide our clients and customers in Saudi Arabia with the best and latest international brands with a focus on efficiency and innovations".
