Senior executives from Dell EMC – part of Dell Technologies, the newly combined entity of Dell and EMC – are in the Kingdom of Saudi Arabia this week to meet with customers and channel partners and discuss their roadmaps to transform the country's business and economic landscapes. According to 2016 research by analysts BMI, total technology spending in Saudi Arabia is set to grow at a CAGR of 1.8% to reach SR42.8 billion in 2019. The executives, customers, and partners looked at how a digital future aligns to the Kingdom's national aspirations, transforming the way every business in every industry operates. Customers charted steps to modernize and automate the technology infrastructure and services to deliver the maximum performance and availability as efficiently as possible. Regional leaders also discussed the importance of protecting organizations' most crucial asset in a digital economy –information. Dell EMC highlighted how the newly-combined company is built to help customers thrive in the digital era and resolve the Kingdom's most pressing business challenges including cloud, converged infrastructure, security, and mobility in the public, financial services, energy, education, and SME sectors. Aongus Hegarty, president of the EMEA region at Dell EMC, outlined the insights he had earlier shared with some of the company's largest enterprise clients in Saudi Arabia, "This region and Saudi Arabia specifically has the opportunity to make a quantum leap in using technology solutions to resolve pressing business issues – the lack of outdated infrastructure combined with the public and private sectors' focus on creating employment opportunities and forging a digital transformation in education, financial services, government and other key sectors providing tremendous opportunity for collaborative problem-solving with Dell Technologies." During meetings with key stakeholders in Saudi Arabia, Dell EMC executives highlighted ways in which the merged company will support the government's strategy to develop a knowledge-based economy and enhance service delivery for residents, another major growth area in the Kingdom's technology sector identified in BMI's recent research. "As Saudi Arabia prepares to stand at the forefront of emerging markets powered on Vision 2030, there is a growing interest to facilitate innovation across every aspect of industry and human life. With Dell EMC coming together, our customers and partners can now leverage a trusted advisor who has a rich understanding of this region, extends an unmatched portfolio of solutions to meet diverse needs and offers best in class expertise. We look forward to bringing the power of our combined investment in R&D – more than $12.7 billion over the last three years to extend the industry's most complete set of capabilities," said Mohammed Talaat, vice president, Saudi, Turkey, Egypt and Libya at EMC Corporation. Dell EMC provides the foundation to enable enterprise customers' digital transformation through their trusted hybrid cloud and big-data solutions, built upon a modern data center infrastructure that incorporates industry-leading converged infrastructure, servers, storage, and cybersecurity technologies. "Dell EMC brings together the expertise of operating in 180 countries with a 140,000-strong team, serving 98% of Fortune 500. This global scope, combined with our longstanding presence in the Kingdom, means that we are well positioned in Saudi Arabia to enable customers to embrace the digital future in alignment with the country's aspirations," said Driss el Ougmani, Vice President, MEA at Dell. The new company brings together Dell's and EMC's respective strong capabilities and complementary portfolios, sales teams and R&D. Dell's strength with small business and mid-market customers and EMC's strength with large enterprises is expected to fuel profitable growth and generate significant cash flows across a wider market.
