NuYu, Saudi's first chain of female fitness centers, launches a cutting edge fitness program for women – ‘Impact'. A bespoke program of global fitness phenomenon High intensity Interval training (HIIT) arrives to the Kingdom for women. "It's Barry's Bootcamp meets Orange Theory and then put our very own unique NuYu/Saudi women's stamp on it," said Princess Sara Mohammed Bin Naif, NuYu's founder and creative director. Women in the Kingdom today are more attuned to the latest fitness programs worldwide. Social media platforms keeps them informed of the programs their favorite celebrities are partaking in to keep fit. Fitness clubs are now also expected to keep up and rapidly deliver on these fitness trends in market. Princess Sara is a fitness devotee herself and a firm believer that fitness delivers on wellbeing all round for any and all individuals, particularly when practiced consistently over enduring periods of time. "We are passionate about inspiring women to get active and stay active. We hold ourselves responsible to curate stimulating fitness programs founded on our experience and the statistics we have gathered and nurture a fitness community (in the Kingdom) that is inclusive. Fitness like all other sectors is constantly evolving and our commitment to our members is to keep fitness fun, inspiring and progressive." Impact is a highly sophisticated High Intensity Interval Training (HIIT) program with 30-minute workout sessions targeting and challenging different area's of the body over the 6 days of the week. "With Impact, we are promoting a strong, feminine toned silhouette in an edgy, urban and motivating environment. The lights are dark and the music is intense! It is a demanding routine with no time to get bored. Every day is creatively very different, with each session burning up to 1000 calories. Think Mondays Abdominals and Arms and Tuesday Back and legs and continue your week in a targeted way. These types of workouts are short bursts, of high intense sessions, but have a worldwide die-hard following for the incredible results they deliver in a mere few weeks," said Susan Turner, CEO of NuYu fitness centers.
