WITH the summers coming to an end, children are looking forward to a brand new academic year. Connecting back with their friends, the pride of being one year older and wiser, new books and most of all new uniform and new stationary items drives the excitement among children. With the upcoming ‘Back to School' period, Babyshop, the one stop kids retailer gives shoppers the opportunity to make easy and convenient back to school purchases with the top brands and latest trends this year. The range is inspired by fun colors, designs, patterns, styles and classic essentials that pre-schoolers, primary and teenage students can choose from. It also features the widest range of licensed character merchandise in the market, with a huge selection for both boys and girls. Babyshop's top trends for ‘Back to School' features: Boys character merchandise: Ferrari, Real Madrid, Spiderman, Minions, Cars, Batman Vs. Superman, Lamborghini, Barcelona, Full Stop, Ducati, Manchester City, Lion Guard, Star Wars, Paw Patrol, Kung Fu Panda, Madagascar, Ice Age, Celebrity Icon and Sonic. Girls character merchandise: Hello Kitty, Frozen, Princesses, Marie, Sofia The First, Minnie, Paul Frank, Dora the Explorer, Trolls, Shopkins, Teletubbies, Zootopia, Melody, MTV, Masha and the Bear, Sesame Street Finding Dory and Angry Bird. Pre-school and Teen range: For the first time ever, Babyshop introduces a range which is exclusively for the little toddlers who commence their scholastic journey this September. This range incorporates everything for a new entrant in the world of learning; from trolley backpacks to water bottles and lunch cases. For the teens in particular, a fresh range of characters, colours and designs have specially been introduced, based on the latest trends that appeal to them across brands such as Pepe Jeans and Full Stop, covering a broad spectrum in Babyshop's ‘Back to School' offerings. Trolley bags and backpacks: From an extensive range featured in this category, the trolley bags and backpacks showcased come in a range of shapes, styles and sizes to choose from. Girls and boys can pick their favorite trend based bag while also being able to select their favorite character in the range. Sports Collection: For the football fanatics, the collection this year includes an exciting collection of Read Madrid, FC Barcelona and Manchester City gears amongst others. The entire showcase also features the widest range of licensed character merchandise across ages with a huge selection for both boys and girls. Water bottles: The stainless steel range to the new Tritan water bottles available across the Babyshop stores. BPA free trendy designs with a variety in sizes and colours from Cool Gear are a super hit in the category. Value Pack Sets: Value pack sets include backpacks, lunch cases and pencil cases are a hit amongst parents looking to make value purchases. The introduction of the new 3pc Transforming Value pack set can be used as a trolley bag or a Back pack depending on the preference of the user. Lunch carry bags and lunch boxes: A wide variety of lunch cases in a range of colours, styles and sizes, infused with the top characters for students to have enough to choose from before making their decision on their favorites. The lunch carry bags come in a wide range as well including brands such as Smash. Stationary & Cases: From 3D hard case pencil cases to creative erasers, gel pens and markers, tattoo pens, etc. – students can indulge in an impressive line-up of stationary products. As a part of their brand campaign of ‘Make your own rules', Babyshop is inviting consumers via Facebook to share images and videos of the one chore that they would like their little children to perform in return for a possible reward, thereby encouraging children to perform a task in return for their favorite ‘Back to School' products. The campaign will last till Sept. 3 and will give three students an opportunity to walk away with ‘Back to School' products from Babyshop. Established in 1973 in Bahrain, Babyshop is a one stop destination with widest range of world class products from leading international brands that encompass all children's requirements in fashion clothing, and toys for toddlers and children up to 16 years of age, as well as baby basics, and nursery furniture for new born babies. Babyshop is the foremost brand of the iconic Landmark Group, a multi-retail conglomerate in the region. As a regional kids' retail powerhouse, Babyshop has advocated and fostered regional industry growth and development through pioneering and progressive retail processes and systems. Directly in line with this, Babyshop is the driving force behind a long standing Child Safety campaign, entitled "Child Safety First" that works towards awareness of children's safety. Babyshop also collaborates with associations and government bodies responsible for child safety. With a network of over 235 stores across 16 countries, and 120 stores in the Kingdom of Saudi Arabia 79 of which are within Centrepoint, Babyshop has the largest presence in its category in the MENA region.
