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LG to reveal ‘innovative display technologies' at Hotel Show KSA
Published in The Saudi Gazette on 26 - 05 - 2016

LG Electronics, the world's leading innovator of display technologies, will showcase the industry's latest products and highlight its global leadership in OLED and LCD technology at The Hotel Show Saudi Arabia on May17-19, 2016 at the Jeddah Centre for Forums and Events.
With an expansive digital signage portfolio, LG continues to deliver solutions that elevate the end-user experience by seamlessly integrating high-resolution displays in hotels, retail, restaurants, airports, schools and more.
"LG has always been at the forefront of innovation and ground breaking technologies and we are now proud to bring our next invention to the public display industry with state-of-art OLED Display Signage and Hospitality TV, opening a new era for display for our Saudi customers," said Eddie Jun, President of LG Electronics Saudi Arabia.
In response to the demand for creative marketing solutions from the Kingdom's hospitality industry, LG Electronics will also introduce an all-new 86-inch "Ultra Stretch" digital signage solution (86BH5C) optimized for displaying dynamic digital content. This sleek, one-of-a-kind display features immersive 4K Ultra HD resolution and LG's Picture-by-Picture technology, which allows the user to divide the long, rectangular signage into four seamless screens in landscape or portrait installations.
Eddie Jun further said: "LG has always been at the forefront of innovation and ground breaking technologies and we are now proud to bring our next invention to the public display industry with state-of-art OLED Display Signage and Hospitality TV, opening a new era for display for our Saudi customers including hotels, airports, schools, etc."
Salman Alsabban, Corporate Marketing Manager, LG Electronics-Saudi Arabia, said " this is an important event to us and we undoubtedly happy to showcase some of our innovative products which deliver effective solutions to hotels, airports, among others, searching for products enhancing customer experience. All visitors enjoyed the variety of products introduced during the event."
Syed Afroz, Business-to-Business Solutions Manager, LG Electronics Saudi Arabia, said: "The digital signage products and the TVs, which boast innovative designs and were showcased at this major event, will contribute to developing the hospitality sector and providing it with modern solutions that meet all its needs and help it achieve high customer satisfaction levels."
In addition LG will showcase a range of Hospitality TV designed to ensure comfort and premium in-room experience for hotel guests. This will include its 4K Ultra HD 3D Hotel TV which delivers unrivaled picture quality. The new luxurious LG Hospitality display offers enhanced performance and convenience with a fast booting time, advanced wireless connectivity to smart devices, and superior sound quality for hotel guests.
Also on display at The Hotel Show will be the all-new UHD video wall display that is redefining the video wall space with its unprecedented thin bezel, and features distinct new innovations that address the largest issues video wall customers face today. With its super slim bezel size, the VH7B Direct Backlit LED Display video wall measures just at 0.9 mm, offering the most seamless and immersive display solution.
Hee Jin Moon, B2B Director at LG Electronics, added: "Hoteliers in the Middle East are getting more creative with the use of video walls and making display the centerpiece of visual campaign that reaches guests from the moment they enter the hotel lobby. As luxury hotels continue to dominate the market in Saudi Arabia, there will be multi-fold increase in adoption of Digital Signage to enhance customer experience."
With a focus on higher brightness, best picture quality and energy-efficient displays, the digital leader continues to set the benchmark in the display industry.


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