Sony Mobile has recently celebrated the upcoming launch of its eagerly anticipated smartphone XPERIA X and Xperia XA in the Saudi market, letting guests experience the exciting features of a smartphone that helps everyone to get the most out of life and live more innovatively than ever. "Sony Mobile will continue to create increasingly personalized and intelligent products and services that empower you to do more, and live more creatively than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives," said Hiroki Totoki, President and CEO at Sony Mobile Communications. "With our continued passion for technology, we will keep adding new and exciting features to evolve our smartphones. At the same time, we want to change how you access information and interact with friends and family in a closer, natural and more meaningful way." The Xperia X series embodies Sony Mobile's new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features: camera, battery and design, to make every day smarter and simpler. Predicting the unexpected is difficult, but not impossible - the next generation Xperia camera takes spontaneous capture to another level allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The all-new Predictive Hybrid Autofocus in Xperia X and Xperia X Performance is developed in close collaboration with Sony's αTM camera engineers, it lets you choose your subject and then predicts its motion, so you can capture the action in perfect focus, free from blur. Advanced features require the battery stamina to match, and Xperia X series incorporates Sony's smart battery management to deliver up to two days battery life1. Not only will it keep your phone running for longer from one charge, Xperia X series benefits from a battery lifespan that's up to twice as long with Qnovo's Adaptive Charging technology2 and Sony's smart battery management system. Each phone is powered to make the most of their advanced capabilities, with Xperia X featuring the Qualcomm Snapdragon 650 processor and Xperia X Performance introducing the Qualcomm Snapdragon 820 processor for ultra-fast connectivity. As part of their unified design concept, Sony designers researched premium materials, texture and curvature for the most natural palm fit. Each X series smartphone brings a curved glass display within a rounded, continuous frame for a familiar form that feels comfortable in your hand. The unified design concept is also extended to Xperia XA, which features a stunning edge-to-edge display to integrate seamlessly into your life. Xperia X, Xperia X Performance and Xperia XA each have a range of matching Style Covers and will roll out in four elegant finishes; White, Graphite Black, Lime Gold and Rose Gold, from Summer 2016. The new Xperia smart products and concepts are designed to adapt to your situation and environment, whether at home or on-the-go. Sony Mobile envisions this new category as intelligent devices that understand preferences, activities and behaviour, to provide useful and contextual information. Xperia Ear is a next-generation wireless ear-piece that brings a new way of communicating, without compromising on enjoying the world around you. It provides you with useful information such as your schedule, weather and the latest news to keep you up-to-date on the go. Powered by Sony's voice technology, it responds to verbal commands, so you can ask it to make a call, perform an Internet search, dictate a message or navigate to a certain location. It enables you to face forward and get things done, for a convenient hands-free experience. It connects to your Android smartphone via NFC or Bluetooth and talks to a host application, where you can customize settings, including the info you need when you first connect in the morning, touch commands and app notifications. Its lightweight and comfortable soft silicone ear-bud is built for continuous wear, with IPX2 water-protection and all-day battery life3. It's available in Graphite Black and the innovative case doubles as a charger, so you can simply pop it in when you need to recharge.
