adidas is inviting sports fans across Jeddah to meet Al-Ahli FC star Omar Al-Somah at the launch of the new HomeCourt store at Al-Salaam Mall Thursday evening. The leading goal scorer in the Abdul Latif Jameel League and recent Al-Ahli Player of the Season will be celebrating the opening of the all-new adidas concept store after recently signing a contract with the leading global football brand. The 27-year-old Syrian international, known for his accurate, bending free kicks and deadly finishing in front of goal, scored 31 goals in 33 games last season (2014-2015) and has already bagged an impressive 24 goals in 25 games this season in all competitions. With the new adidas relationship, the goal-scoring machine will become an adidas X player, wearing the new adidas X range boots designed specifically for attacking players to give incredible control and cause chaos on the pitch. For all sports fans in Jeddah and media, there will be opportunities to get up close with Omar during a special meet and greet session at the launch of the new HomeCourt store. The star player will also sign autographs and pose for fan pictures. With its new, interactive store concept HomeCourt adidas turns retail into a place where consumers can feel the energy of the game, the thrill of the event and the frenzy of the fans. The latest HomeCourt store will be the first of its kind in Jeddah with the concept developed in line with adidas' love of sport, celebrating the brand's proud and authentic sports heritage and giving consumers the best possible in-store experience. To join the conversation around the event, visit facebook.com/adidasfootballMENA or follow @adidasmena on twitter and Instagram. — SG
