20 people penalized for transporting unauthorized pilgrims to Makkah    Minister of Hajj and Umrah Inspects the readiness of Holy Sites to welcome pilgrims    Museums Commission and Philharmonie de Paris sign agreement to boost cooperation    Saudi Awwal Bank and HSBC secure strategic mandate to power Riyadh Air's expansion across Middle East and Asia    At least 38 killed by Israeli strikes in Gaza in half-hour period, medics say    Scientists in a race to discover why our Universe exists    US to pay $5m to family of 6 January rioter Ashli Babbitt    Vietnamese beauty queen arrested for fraud over fiber gummies    VCT EMEA Stage 1 postponed due to ongoing technical issues    Benzema, Ronaldo, Al Dawsari lead 2025 Roshn League MVP shortlist    British man breaks record for fastest run across Australia    EA SPORTS FC Series Asia presented by Visa: Qualifiers kick off in the world's leading mobile market    Cancer touches us all, says Biden after outpouring of support    Sesame Street heads to Netflix after Trump pulled funding    Saudi, Malaysian industry ministers explore avenues for promoting joint investments    Saudi asset management industry grows 20% to over SR1 trillion in 4Q 2024    PIF chief calls for ecosystem mindset among directors at second Directors' Gathering    Housing Minister: More than 133,000 firms in Saudi construction sector    Scientists try to solve mystery of mass dinosaur grave beneath lush Canadian forest    King approves awarding King Abdulaziz Medal to 200 citizens for organ donation    Shah Rukh Khan makes Met Gala debut in Sabyasachi    Pakistani star's Bollywood return excites fans and riles far right    Veteran Bollywood actor Manoj Kumar dies at 87    Bollywood actress vindicated over boyfriend's death after media hounding    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Afghan ‘Sesame Street' adds girl power with first homegrown Muppet
Published in The Saudi Gazette on 08 - 04 - 2016

Egypt has Khokha, India has Chamki and now Afghanistan is getting its first home-grown "Sesame Street" Muppet — a six-year-old girl called Zari. Zari, a curious and lively girl whose name means "shimmering" in the Dari and Pashto languages, makes her debut on Thursday on the "Baghch-e-Simsim" Afghan local co-production of the long-running US educational TV show for pre-schoolers.
For a small girl, Zari has a big mission.
She's there to promote female empowerment in a nation where women and children were almost completely excluded from educational opportunities some 15 years ago, according to a 2014 United States Agency for International Development (USAID) report. Afghanistan now has about five million kids under the age of five, but about one-third of them are not in school.
Zari will be featured in "Sesame Street" segments about health, exercise and well-being, and will interview a doctor and other professionals to find out what she would need to do to become one herself.
"The exciting part about Zari is that she is modeling for young girls that it is wonderful to go to school and that it's OK to dream about having a career," Sherrie Westin, Sesame Workshop's executive vice president of global impact and philanthropy, said.
"It's so powerful that the first Afghan Muppet is a girl," Westin added. With her purple face and tangle of brown, blue and orange wool hair, Zari will wear clothes ranging from casual to traditional, and will be veiled where appropriate, said officials from Sesame Workshop, the nonprofit behind "Sesame Street."
She joins "Baghch-e-Simsin" at the beginning of its fifth season. The show, which receives funding from the U.S. Department of State, is the most watched TV program among young children in Afghanistan, where 81 percent of children aged three to seven have seen it, according to Sesame Workshop.
Research has shown that previous seasons of the show have begun to open the minds of Afghan fathers about the value of educating their daughters, Westin said.
Sesame Workshop partnered with the Afghan education ministry in the hope of reducing any cultural resistance to Zari and the ideas she will help to introduce.
Zari follows female Muppets like Chamki in India and Kami in South Africa who play a key role in "Sesame Street" co-productions around the world where favorite characters like Elmo and Big Bird appear alongside locally-produced content.
Westin said TV shows like "Sesame Street," which launched in the United States in 1969, can open minds and influence attitudes in a non-threatening way.
"Part of the power of the broadcast and Zari's potential as a role model is to reach children and parents where they may not have access to other educational content," she said.


Clic here to read the story from its source.