Tawuniya, the pioneering Saudi insurance company, has announced a special offer for private vehicle owners where they can purchase Al-Shamel motor insurance program with a special discount of 10% of the insurance premium through Tawuniya's E-store. Tawuniya General Manager of Marketing Majed A. Al-Bahiti said "the exclusive offer will run for two weeks, starting from March 27, 2016 until April 10 10th of April 2016, and applies only to online sales via the Tawuniya website www.tawuniya.com.sa." Al-Bahiti added: "The E-store on Tawuniya's new website was developed to be an outlet for selling the full range of motor vehicle insurance products for the first time in the Kingdom of Saudi Arabia, through easier procedures, so that customers can get their preferred insurance with more convenience." This offer is exclusively for the issuance of new Al-Shamel motor insurance policies for private vehicles, and is only available through the E-store, he further said, noting that he renewal policies and other motor insurance plans are excluded from the offer. Al-Bahiti said the 10% discount will be applied to the premium for basic coverage of Al-Shamel, plus the additional premium for the Agency repair extension, as per the customer's choice, and excludes the other extensions of Al-Shamel program. Tawuniya's offer comes as a result of the large demand for Al-Shamel motor vehicle insurance program, which provides a wide protection for vehicles, in comparison with other insurance programs. This program is distinguished by the provision of comprehensive coverage for the insured car against road accidents, fire and theft, and compensation for Third Party liability, up to a maximum SR10 million. This is in addition to coverage for natural perils losses, and comes with a range of advantages and benefits available for the customers, according to the terms and conditions described in the Al-Shamel policy. Tawuniya also provides Al-Shamel customers with an extensive network of approved auto repair workshops throughout Saudi Arabia. To promote this offer to a broad segment of customers, Tawuniya launched a campaign to publicize the offer which focused on social media and websites, as well as newspapers and direct marketing channels. This allows their customers to get more details about this offer, so that they can take advantage of it over the promotion period. This offer comes directly after Tawuniya's unveiling of its "smart insurance" concept, with a new digital platform. The company has set out its vision for providing "smart insurance" for the first time in Saudi Arabia, as a progressive step towards transforming the provision of insurance services and its various operations through electronic means and using the latest technologies. — SG
