SAMSUNG Electronics Co. Ltd has launched its all-new AC System line in Saudi Arabia. The technology unveiled in the event comes after the relentless efforts by Samsung Electronics to increase awareness of potential business customers on the new air conditioning technology. This awareness aligns with the goal that was set by President and CEO of Consumer Electronics Business in Samsung Electronics, BK Yoon, to reach $10 billion in sales by the year 2020. Samsung Electronics, according to Yoon, also aims to be the leader of air conditioning solutions by that same year. KeeWon Park, General Manager of Samsung Saudi Arabia, said "each product displayed to the Saudi market has a unique quality that differentiates it from current technologies in the market focusing mainly on Samsung's New 360 Circular Cassette, Samsung new cutting-edge energy efficient DVM S 24HP and the DVM S Eco 10HP. These exemplary products are considered a milestone in the air conditioning business thanks to the great amount of research and development that Samsung has invested in this field in the past few years." Eng. Saher Hilal, Head of air conditioning at Samsung Saudi Arabia, confirmed that "Samsung is exceeding the customers increasing expectations; with developed AC products to match the Saudi climate, and offering the comfort of cooling, excellence of air quality, quiet operation, and the real power saving solutions." Samsung's 360 Cassette Unit combines both elegance and performance in a unique and revolutionary manner transmuting any setting it is introduced in. The new design transforms airflow and controls the temperature of the room using an even distribution of air that occurs in a full 360 direction. The 360 Circular Cassette makes traditional four-way cassette look obsolete, thanks to the bladeless flow control that ensures 100% air volume. These numerous cutting-edge technologies helped increase the cooling speed by 34 percent. The 360 circular cassette design comes with new optional features such as the wheel dial controller, which comes with a specific button devoted for comfort cooling. The Samsung Virus Doctor Kit can also be added to eradicate dust, bacteria, viruses, allergens and airborne contaminants Samsung boosts efficiencies and performance capabilities with the new Super DVM – the Digital Variable Multi air conditioner, design especially to challenge Saudi climate. The DVM S 24HP combines the DVM S with cutting-edge innovation for enhanced performance, efficiency and reliability. The new Samsung DVM S 24HP features a number of revolutionary features to boost performance, including a new Super Inverter Scroll Compressor. The further addition of a hybrid heat exchanger increases the heat exchange area while an optimized refrigerant control delivers greater efficiency (10 percent) and a new oval-shaped diffuser application improves the airflow path and increases the airflow rate by 17 percent. The Samsung DVM S 24HP also complies with strict regulation thanks to an innovative refrigerant leak detection system. When a leak is detected, the system automatically begins an active pump down process to collect the refrigerant and close all valves to isolate it within the unit. A new side discharge VRF air conditioner, DVM S ECO 10 HP, provides a distinct outdoor unit solution for both apartments and office buildings. Instead of using costly multiple units, the increased horse power (10HP) ensures the need for only one unit to administer the air conditioning for an apartment or office building, in comparison with a standard side discharge VRF unit. The highlight of the novel product is the fact that all areas of the building are covered. That is due to the extended piping length of 160 meters and an installation height of up to 50 meters. The DVM S Eco 10 HP has a width less than 1 meter (940cm), which helps in better usage of space. The four-way piping results in a more expedient installation. Samsung is working on developing long-term partnership with all local air-conditioning specialists in the kingdom, by understanding their needs & consumers expectation, and also developing local capabilities by sharing best installation & service practices to enable them provide reliable air-conditioning solutions, along with durable products.
