Sona Jewellers is all set to open its 7th outlet in Saudi Arabia at Khamis Mushayth on Thursday (March 24, 2016). The new facility is claimed to be the largest gold and diamond jewelry outlet located on Al Balad, Gold Souk, Near Asdaf Mall. The company has its 22-carat jewelry outlets in Riyadh, Jeddah, Dammam, Hofuf and Jubail. The company develops its modern and traditional designs at its own manufacturing unit at Riyadh. Sona Jewellers Gold Loyalty Program provides customers with an opportunity to address the needs of customers and deliver its products at the most competitive price for making charges. Sona Jewelers (SJ) was established in 1984 in Saudi Arabia with 100% foreign investment by K.V. Mohan, Mrs. Sona Mohan, Shyam Mohan and Vivek Mohan. "With the support of our valued customers we could learn a lot and we kept improving as per their needs," SJ said. "Our motto is to satisfy our valued customers by giving product quality, service and guarantee in keeping with our slogan — Buying from Sona is equal to quality plus confidence plus service plus guarantee." SJ claims to have a wide range of handmade and machine made jewelry production at its own factory in Riyadh where it started its first outlet. "Our well experienced goldsmith and humble salesmen have had a major role in our success." "We are always heartily grateful to Saudi Arabia and our customers who trusted us. Thousands of designs and all our masterpieces are created by our professional artistic model makers and skilled craftsmen." According to Sona Jewellers, there are many positive aspects and characteristics of products and services that can be reviewed to promote branding. It is these qualities that will support brand awareness efforts in targeted segments of the gold ornament market. "Developing increased brand awareness will help internal selling efforts, repeat customer business and the ability to open new market segments." The brand statement brings instant value proposition to the customer. "Our brand statement — Always with you —will give a simple connection to the company and the customers and convey how we can support their values and needs." SJ added that defensible claims are a brief statement of the unique qualities that it can back up with solid empirical data and proven evidence. "We are committed to research studies that include internal and external viewpoints to develop a cohesive and comprehensive brand message," SJ stated. SJ outlines its building strategy thus: "Like the process of cultivating vegetables, we emphasize that Sona Jewellery offers trust by educating customers about the unethical practices in the business and change the perception of jewelry as a high-priced purchase. We are changing the attitudes of customers from their blind trust to informed trust."
