AS part of its ongoing strategy to offer the best customer care services, Nissan has awarded its top sales force and service technicians from across the region at its Regional Skills Contest event held at the Armani hotel in Dubai. The Japanese automaker invests heavily in customer care and focuses on providing the highest standards of sales and after-sales service. Speaking at the ceremony, Samir Cherfan reaffirmed Nissan's commitment to customer service: "At Nissan, we believe customer experience excellence is top priority. Globally, Nissan's objective in this area is to be the best and in this region we have also aligned ourselves with this goal. It is not simply about satisfying a customer with a particular service or purchase, it is about delivering an overall outstanding customer experience." The Nissan Regional Skills Contest, now in its 19 year, honors those members of staff that have shown exemplary performance over the course of the year. The Regional Skills Contest comprises four competitions for Technicians, Service Advisors, Sales and Parts with the objective of realizing their capabilities and then advancing their skills. The awards span every aspect of the business — from knowledge of Nissan genuine parts to service advice to sales acumen to technical expertise. Cherfan paid tribute to the winners: "We acknowledge each entrant's efforts in the skills contest and congratulate those who won in their respective categories. "The contest is part of our major investment in customer care. By investing in our employees and the company, our customers are constantly rewarded by the consistent professionalism of our staff." The oldest and most coveted category is Nissan Service Technical Excellence Competency Award (NISTEC), now in its 19th year. This year, the accolade was awarded to Uchita Bandara "I am so grateful to have received such a coveted award, especially when it's judged by my colleagues and peers within the company," said Uchita Bandara. At the end of the day, the best reward for me is doing my job to the best of my ability and to the satisfaction of the customer." The first place winner of the Nissan Service Advisor Excellency Competency Award (NISAC) category was Sajeev Thomas and the Nissan Sales Executive Excellence Competency Award (NISEC) category went to Mohamed Dayane. In addition, Mohammed Ansari was picked the first place award for the Nissan Parts Executive Excellence Competency Award (NIPAC). The Best Performing NSC award was given to Arabian Automobiles Co. Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2014, the company sold more than 5.3 million vehicles globally, generating revenue of 11.3 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan Leaf. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceana; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault
