NCR Corporation, recently announced a new senior sales executive appointment to drive its financial services business growth in the Saudi and Gulf area. Wael Elaawar, current managing director for Saudi and North Gulf, will take up additional responsibilities as managing director for financial services sales in the Gulf, reporting to George Flouros, vice president, MEA sales for NCR Financial Services. "Saudi and Gulf are strategic markets for NCR MEA growth strategy and this appointment reinforces our commitment to have the best leadership team on the ground to meet our customers' needs at all times," said George Flouros, NCR vice president, MEA sales for Financial Services. "Wael has a sound track record of building collaborative partnerships, understanding market needs and focusing on assisting our esteemed customers by promoting innovative solutions to help them address their business problems. I am confident that, with his solid experience, he will drive our business in the area to a new level of success." In his new role, Wael will be relocating to Dubai and will be responsible for driving NCR's strategy to leverage new growth opportunities for financial services business in Saudi and Gulf area. Wael brings with him a wealth of knowledge and experience in self-service across a number of different industries such as retail, travel, government as well as financial. During his 22 years tenure with NCR, he has held various senior sales roles of increasing responsibilities and under his leadership NCR introduced a number of new innovative solutions in the region such as the first self-checkout implementation in retail stores, the first mobile check-in of the travel industry in Saudi Arabia, the e-Government kiosk project in Saudi Arabia and the first intelligent deposit and interactive services implementations across various financial institutions. — SG
