This upcoming Dubai Shopping Festival (DSF), Sheraton at Mall of the Emirates, is gearing up to give shoppers a full fashion experience at their central location. A newly launched lobby on the 2nd floor connects the hotel with the award-winning Mall of the Emirates. Upon entering the hotel, guests can browse luxury fashion and jewelry pieces from renowned stores such as Roberto Coin and Boutique 1. The hotel's dedicated concierge team is also on hand, assisting with all shopping needs. Throughout the Dubai Shopping Festival, Sheraton Dubai Mall of the Emirates Hotel will be offering guests shop and stay experiences. Guests staying in any of the hotel's 94 well-appointed suites will gain exclusive access at some of the malls 560 international stores such as private client services and use of VIP dressing rooms with the newest fashions and styles on offer to them. Guests can also indulge their inner fashionista with in room previews of the latest fashions or a personal shopper and style consultation, complemented with afternoon tea. Throughout the month, guests can enjoy a Family Suite with fashion access and a host of children's activities on the doorstep starting from AED3,000 per room per night. A celebration of fashion will take place every Friday at the Chocoholic Brunch, held in Sanabel. Select your favorite bag and shoes, made entirely from the finest cocoa, as you explore Chocolate Avenue. The dedicated chocolate room also offers sweet indulgence with a range of homemade flavored chocolates. More surprises can be found at Link@Sheraton Café with a range of fashion shaped cakes for all occasions. The hotel will also host the monthly rooftop event, Brunch After Dark. On January 28, the twenty fourth floor of the hotel comes alive with live music and a barbecue from 8 p.m. Guests can enjoy unlimited sips and bites with panoramic views over the city skyline. The event includes a barbeque, sushi station and pass around bites as the DJ entertains. In keeping with the celebration of fashion, the event will host a ‘Best Dressed' competition with the winner receiving an overnight stay and shopping experience in Mall of the Emirates.
