Taajeer Group, the exclusive dealer for the Chinese cars "FAW" in Saudi Arabia, participated in the thirty-seventh edition of the Saudi International Motor Show (SIMS) held in Jeddah last mid-December. FAW showcased many models of its cars available in the market, giving an opportunity for fans and lovers of "FAW" cars to get a close look at the latest technologies and driving systems adopted by the company in its latest models. Participation of "FAW" cars in SIMS comes within Taajeer Group's keenness to be as close as possible from its current and potential clients; to familiarize them with the latest updates and improvements that have been adopted and utilized in the manufacture of these fantastic vehicles. FAW is one of the first Chinese companies to enter the automotive industry sector, and produces first made in China cars. He noted that FAW cars are manufactured entirely in China in cooperation with many global automakers such as Mazda, Audi, Volkswagen and Toyota, with a strict application of highest international manufacturing standards and quality control to ensure best car quality. Such strict quality control measures enabled this brand to top Chinese list of automakers brands, and also open the door widely for export to many countries including the Middle East. Commenting on this participation, Wael Bakr, Marketing General Manager for FAW brand, said: "FAW cars participation in the SIMS edition of this year comes within the overall framework of our strategy for marketing and creating awareness of this respectful Chinese car brand, and also to be as close as possible to our customers." He added: "We showcased a wide range of models, including Oley, B50, B70, X80 and V80. We dedicated a specialized marketing team at our pavilion in the show to respond to queries from visitors, as well as to provide technical information on the strong performance and highly sophisticated features of FAW cars. The marketing team offered finance deals to those who are interested." FAW is a leading brand in the Chinese automotive industry, where it has a long history which goes back to 60 years of innovation. The company has strategic manufacturing partnerships with world's leading automakers such as Toyota, Audi, Volkswagen and Mazda. The leading Chines car manufacturer FAW exports its cars to over 70 countries around the world. FAW is very keen to adopt and apply latest production technologies and methods, and takes advantage of the most advanced management measures to offer its clients with the best cars, commercial vehicles and buses in terms of quality and designs.
