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Blackberry's first powered by Android soon in the region
Published in The Saudi Gazette on 31 - 12 - 2015

Blackberry Limited, a global leader in mobile communications, recently announced that PRIV by BlackBerry, the first-ever BlackBerry smartphone powered by Android is expected to be available in the UAE early January and in KSA in the first half of January from leading retail stores.
Combining the best of BlackBerry's productivity, security and privacy features with the wide world of Google Play store apps, PRIV is the epitome of form and function. It has been engineered with the world's finest technology and packaged in an ultra-thin device – including a dual-curved screen, touch and physical keyboards, state-of-the-art 18MP camera, and long-lasting battery – with unique tools that allow users to manage and control their privacy.
"PRIV is the first BlackBerry smartphone running Android and it creates a new market opportunity for us in the Middle East with users who are entrenched in the Android ecosystem and who are seeking greater productivity and more powerful privacy features," said Mike Al Mefleh, Product Management Director Middle East, BlackBerry. "In addition, PRIV is the first Android smartphone to combine the privilege of privacy with all of the most critical features users need to power through their day: a BlackBerry keyboard, large display, excellent battery life, BlackBerry productivity and security features, powerful specs and access to the world's largest app ecosystem."
PRIV was designed with security at its core, building on BlackBerry's legacy of security and keeping private its customers' data.
PRIV is expected to be available in the UAE early January and in KSA in the first half of January from leading retail stores and will be available at a suggested retail price of AED 2899 and SR 2899.


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