Google has recently announced launching an event under the umbrella of "Think with Google" to reach out to small to medium sized businesses as well as marketing agencies to help them make use of the web. Through this event, Google plans on launching a series of locally relevant programs to help educate and facilitate the digitization of Saudi Arabian businesses on the web, and enlighten them about the potential of going digital. This event is the first of its kind in Saudi Arabia, since the KSA is considered to be one of the most promising markets for the growth and development of small businesses, it boasts a healthy user base digital ecosystem and is witnessing record high digital adoption rates. Through this event, Google plans to bridge the digital gap between consumers and businesses in the Kingdom. Google is also planning on launching a series of digital solutions and programs that are in line with the needs of the local market, educating businessmen about the endless possibilities of the digitization of businesses, which will lead to the digital economy in the Kingdom of Saudi Arabia. "Think with Google" encourages digital innovation, moreover, it enables marketers and small business owners with essential data and trends that are related to their industry. It is Google's source for insights, trends and research in digital media and marketing, creative inspiration, industry intelligence, and best practices for marketing leaders which drives marketing forward. Google has heavily invested and continues to invest in adapting certain Google products like Google Search, Google Maps, YouTube to the rapid growth of Saudi Arabia. Google has also initiated several partnerships and efforts, to support local talent and innovative businessmen, and enrich a new wave of the Saudi media. —SG
