GEOX, an innovative Italian footwear brand that's best known for its breathable shoes, hosted an exclusive event at Red Sea Mall for KSA media and influencers to showcase their new collection. The 122 sq. feet store houses the latest collections of fashionable footwear for men, women and children as well as an extensive range of the Geox clothing and accessories collection. With its sleek and minimalistic design, the contemporary retail space represents the Italian style and design that are synonymous with the brand. With a growing portfolio of 19 stores across the GCC region, including seven boutiques in the Kingdom, Geox continues to attract regional consumers with its fashionable yet highly practical designs. Geox was founded in 1995 by Mario Moletti Polegato, who revolutionized the footwear sector by inventing and parenting a new technology, which makes rubber bottom sole shoes breathable. Thanks to his invention, Mario Moretti Polegato has created one of the strongest market player in the footwear sector. Geox has perforated the rubber soles of its shoes and inserted a special microporous membrane that absorbs and expels sweat without letting water in. The membrane's micropores are smaller than water drops, therefore cannot pass through the membrane, yet larger than the water vapor molecules. Sweat, in the form of water vapor, can therefore pass through the membrane and out through the perforated sole. The Geox patent reduces feet overheating: the gradual elimination of moisture from the interior of the shoe creates an ideal, healthy microclimate for the feet, keeping them warm and dry in the winter, and cool and dry in the summer. Net Breathing System features extra-large perforations in the sole that, when combined with the full-size membrane, enhance breathability and provide high levels of performance, even in the hottest climates. A polyester layer protects feet from sharp objects — even in the perforated areas of the sole — without impeding the escape of excess heat through the sole itself.
