Public relations and English literature have some characteristics in common: both fields depend on critical and analytical readers and writers, both require producing and practicing creative work in a variety of ways and both fields have their own social, historical, cultural and political contexts. William Shakespeare is one of the greatest dramatists in the English language. His works are relevant to this day as they address humanitarian issues faced by people in their lives and even suffered by society as a whole. Researchers in the fields of literature and psychology study the foundations of Shakespeare's thought and his treatment of some of the defects of the tragic heroes of his plays such as "Hamlet", "Macbeth" and "King Lear". Shakespeare's simulation of reality is demonstrated through the embodiment of fictional characters, but these characters have a realistic presence by virtue of their social qualities and the positions they hold. If we look into these works, we find that to be successful public relations and media specialists must have the characteristics of the heroes of Shakespeare's plays and they must pay attention to the defects of some of the characters in these plays. With the character of Hamlet, we find that ingenious expressions and linguistic structures are well used. In the same way, public relations and media specialists depend on the art of "dialogue" and the expression of concepts. These specialists can reach an international audience when they are able to express their concepts clearly. They must be able to use realistic words and phrases when communicating with the Arab or foreign community and use language in a smart way to serve the interests of their work. Using rational and logical words with phrases to express contemplative aspects is important for conveying your message to your audience, as words and expressions communicate your thoughts. On the other hand, they may distort the truth or impair other intellectual concepts. To achieve a good degree of dialogue, you must not delay "your act – your action". Public relations and media specialists should take advantage of "time" and "place" to serve the interests of their work. Adherence to the rational, logical, psychological and emotional standards of any "event" is one of the basics for making a sound decision at work. The main flaw of Macbeth is "over-ambition". His tragic flaw along with his love of power threatens the people surrounding him. Therefore, public relations and media specialists should abide by ethical standards to achieve the best results in their work. Professional ambitions need to be practical. Modesty and nobility are two important characteristics for progressing in this field and following legitimate methods to reach and achieve ambitions are the right way to work. "Planning" for work, especially in events, is one of the most important aspects of successful public relations. The main flaw of King Lear is his "rapid and uninformed decisions" which have a great effect on the people around him. As a play King Lear is characterized by a combination of surface and deep contrasting human emotions, such as hypocrisy and its impact on human relationships and jealousy and its devastating effect. Media relations specialists must avoid those things that led to the collapse of King Lear, his family and his kingdom. You must invest all of your human and intellectual capacities to enhance your professional point of view. Therefore, making rational rather than emotional decisions is crucial in media work. A "hero" of public relations and media is the one who keeps to the right path. A media relations manager is like King Lear who has "power, peace and wealth". The power that you have is the power of thought; the peace is the peace of self and the wealth is the wealth of information and relationships derived by the direct and strong communication with the community where you live. Finally, be truthful with yourself and your mind, then address your audience with truthful concepts. To sum up,we can say that there is a great influence of English literature on our lives generally and on media, specifically. Those who work in media can find great similarities.
