minute hotel bookings, introduced Tonight +1, a new feature that allows people to easily, spontaneously add a second night for up to an additional 30-percent off HotelTonight's already-discounted rates. Tonight +1 joins other popular HotelTonight features like Escape and GeoRates, giving travelers even more flexibility and unprecedented value at some of the best hotel locations around the world. For hotels, Tonight +1 provides a simple way to fill unused rooms with high-value, incremental guests. "Our mission is to encourage spontaneity, and Tonight +1 helps us deliver on this in a new way by giving people the opportunity to extend their experiences while getting really great deals," said Sam Shank, co-founder and CEO, HotelTonight. "It's important that we continue to find unique ways to keep our customer experience fresh and to help our hotel partners preserve brand loyalty. With Tonight +1 we've done both, helping turn one-night guests into two-night guests and filling rooms while doubling down on spontaneity." Tonight +1 automatically activates at check-out for same-day, one-night bookings, by displaying the second night's discounted rate and allowing a booker to opt to add the second night deal with a single tap. The offer will only be displayed when the second night's rate is comparable or less-expensive than the first night, and in some cases includes an additional, exclusive Tonight +1 discount off HotelTonight's already-discounted rates. HotelTonight bookers will find particularly significant discounts on second-nights around the holidays. A few perfect reasons to "Tonight +1" include: Add an extra night when you know you'll need a really late check-out before hopping on the next day's late-night flight (enjoy the room all day without having to rush out!) Plan ahead for your holiday by taking advantage of Tonight +1 and adding a second night to a New Year's Eve booking to sleep away the next day Be a model road warrior and maximize mid-week work travel savings, and proactively Tonight +1 a personal day on the back end of the trip when you book. Tack on Sunday Funday to your weekend getaway, and wait out traffic at the hotel pool (or with breakfast in bed) before returning to real life on Monday. — SG
