IKEA has given the creative power to the children this year, with their Soft Toy for Education campaign, where children from all over the world were invited to design the new soft toys for the charitable initiative. Ten lucky winners have become the limited collection for the Soft Toys for Education campaign in 2015, and are now available for purchase at all IKEA stores across the Kingdom. For the third year in a row, Ghassan Ahmed Al Sulaiman Furniture Trading Co. Ltd., IKEA Saudi Arabia, the leading home furnishing company in the region, launched the Soft Toys for Education campaign, where SR2 would be donated to the Disabled Children's Association with each toy sold throughout November and December, to help contribute to the education of children. Saud Alsulaiman, CEO of IKEA Saudi Arabia, said: "We are seeing children helping other children through this initiative and investing in their education will certainly make a lasting difference in unlocking a brighter future for them. We invite all our IKEA customers to help contribute to the success of this campaign, in order to educate the children of our nation. A single purchase of a soft toy will change a child's life and help pave the way for a better future." "With every year we see more and more soft toys being sold, and more being donated to the Disabled Children's Association. In our first year, we raised around SR204,000 and in the year after that, this number increased to SR300,000. This year, we aim to raise more, approximately SR350,000. Here at IKEA Saudi Arabia, we are committed to giving back to the community, and it is because of our customers that we are able to do that," Alsulaiman added. Dr. Zuhair Maimani, director of the Disabled Children's Association, said: "We are very grateful for IKEA Saudi Arabia's constant support through the Soft Toys for Education campaign and are overwhelmed by the generosity of the Saudi community, which has so far allowed us to increase and enhance the quality of education that we provide our children." "This year's campaign sounds very exciting, with some very inspiring soft toys, and we hope that the IKEA customers will help bring a smile to our children's faces," Maimani added. The Soft Toys Education campaign, which is running from now to Dec. 31 in all IKEA stores falls under the company's corporate social responsibility commitment, which aims to help children receive the quality education they deserve and provide them with opportunities to create a better future for themselves and their families. Globally, through this campaign, IKEA raised over 35 million euros, helping improve the lives of more than eight million children in 45 countries.
