GUESS opens its new white concept store in Dhahran to debut brand new interiors and latest accessory collection. The store's fresh new aesthetic has been created by GUESS in association with Italian architectural firm, Giraldo Associati. The opening was marked with a ribbon cutting ceremony and previewed the new Fall Winter collection of GUESS accessories. GUESS's new accessories collection for the fall season features sophisticated handbags and eyewear designs. Satchels are re-invented using subtle, understated details updating its conventional structure in several shapes and sizes. The satchels hyper-saturated color palette lends a contemporary feel by offering the trend-driven silhouette in vibrant pops of yellow, cobalt blue and fuchsia in an assortment of effervescent floral prints. Classic GUESS totes make a debut in a series of fresh and innovative designs suggesting a fashion-forward look, completing any GUESS Girls' ensemble. The women's fall eyewear collection offers several fashion-forward sunglasses including classic aviators, on-trend reflective lenses and an array of feminine cat-eye frames. For men, black plastic square shape shades are the standout of the season and an everyday essential that last all season long. The store's new clean white color interiors and bright translucent lights elevates the shopping experience, whilst focusing on the new accessory trends throughout the store setting. The state-of-art lightning with high-tech light boxes, ceiling spotlights, PVC chandeliers and luminex hanging rails transform the store into a striking contemporary space. Troy Zunckel, General Manager, GUESS Middle East, said "we are pleased to announce that our much awaited Dhahran GUESS store is now open for the shoppers. Designed with customers in mind, the makeover has made the store more inviting, inspiring and convenient to shop with fantastic looking accessory displays." The new retail format responds to the demands of young people who are interested in and highly aware of new trends. It's a really exciting concept and we'd love as much feedback as possible from our customers" he added. The store proudly celebrates GUESS' heritage with an array of eye-catching campaign images, displayed throughout the space. Glossy white fixtures juxtaposed alongside rough wood and iron tables compliment the store's appeal while patchwork cowhides and ottoman seats in the geometrical shapes add a modern feel. The accessories are displayed in sleek cabinets positioned beside tapered plexi-glass lamps. The gray cement flooring harmonizes well with the unique design elements incorporated into the disposition of the store.
