SAMSUNG Electronics Co., Ltd. has won eight prizes – two golds, four silvers, and two bronzes – at the Clio Awards, one of the three major international advertising events, alongside the Cannes Lions and New York Festivals. Samsung's Safety Truck was first implemented as a solution to prevent car accidents in Argentina. It later achieved two gold Clios in the Digital and Out of Home categories, and three silver Clios in the Direct, Engagement/Experiential, and Innovative categories. Earlier in June, Safety Truck was also awarded one Titanium, three gold and three silver at the Cannes Lions. Argentina is a country where the traffic-related accident rate is among the highest in the world, mainly because most highways have just two lanes. By addressing this issue, Safety Truck provided four digital signage panels on the back doors of the trailer to show what is in front of the truck, so that faster vehicles can overtake safely. Look At Me, a training program for children with autism, consists of a mobile application and app-related activity programs that help autistic children make eye contact and communicate better. Look At Me has won one silver and two bronze prizes in the Digital, Direct, and Engagement/Experiential categories. "Our brand motto is to place the top priority on the value of consumers' lives, and that ethos was recognized at the Clio Awards, following the achievements in Cannes," said Dr. WP Hong, President and Chief Marketing Officer of Samsung Electronics. "Samsung will continue to deliver innovative campaigns that will make a genuine difference in consumers' lives." This year marks the 56th anniversary of the Clio Awards. The annual award program assesses the creative excellence of the world's leading companies' brand campaigns across various categories including Digital, Out of Home, Content and Contract and Engagement/Experiential. In 2014, Samsung had set a record of picking up five silvers and five bronzes for its seven brand campaigns including Power Sleep and S-Drive. Power Sleep is an app that turns smartphones all over the world into a network computer, and app users can donate the computing power of their smartphones for scientific research of diseases such as cancer and Alzheimer. The S-Drive program is an initiative to create the next generation of safe drivers by preventing smartphones from being a distraction on the road and turning them into safe driving tools that reward young people for driving safely.
