IFS, the global enterprise applications company, announced that fast-growing Kingdom of Saudi Arabia steel manufacturer BRC Industrial will implement IFS Applications 9 as its single-instance ERP system to enable real-time business decision-making. BRC will gain a holistic view of all of its operations and increase its competitive advantage to support its growth. Together with services partner Envecon, BRC will implement IFS Applications as an integrated enterprise resource planning (ERP) solution for their manufacturing operations, including supporting core business processes of financials and reporting, maintenance, human resources, payroll and customer relationship management (CRM). By replacing its existing and outdated system with a modern, easy-to-use ERP solution that is easily configured to present the right information to different users, BRC will be able to capture and act on business information in real time. "We selected IFS Applications to consolidate operations, optimize workflows and empower staff with a highly usable ERP system that will support the complete manufacturing lifecycle both today and in the future as our business needs evolve. In today's highly volatile steel market, it is imperative for BRC to have up to date and accurate information to make strategic business decisions," said Ferhad Kahn, Interim Chief Executive Officer, BRC Industrial. After an extensive ERP evaluation process, BRC selected IFS because of the flexibility and usability of IFS Applications and its IFS Lobby, the solution's configurable and role-based dashboard environment. Another key consideration was IFS's proven track record of delivering successful implementations within the region, recently signing AIC Steel and Alyaf also in the Kingdom of Saudi Arabia. Ferhad Kahn added: "With the added functionality of IFS's embedded CRM, document management and payroll in a single integrated application, we can better support our customers from inception through to providing regular status updates. Furthermore, we will improve productivity and reduce our operating costs by adding an integrated maintenance solution to improve the accuracy of information collected and prevent equipment malfunctions ensuring that we are operating at full capacity." IFS Middle East, South Asia & Africa managing director Ian Fleming, added "as an innovative provider of agile ERP solutions, IFS has experienced recent success in the region by focusing on high-growth, asset-intensive and project-based industries, signing several new deals in the last six months. We are excited to be working with BRC to help consolidate their operations, improve workflows and support their expansion plans."
