Etihad Etisalat (Mobily) signed a strategic partnership with beauty and health products company Whites Group, making the latter a new partner in the renowned Neqaty program, the phone company said in a statement Wednesday. The partnership agreement was signed by Abdulaziz Al-Tammami, Chief Operation Officer at Mobily, and Turki Al-Yahya, CEO of Whites Group. Mobily subscribers can now exchange their earned points at any Whites outlets – the sole dealers of many popular health and beauty products and brands. Whites offers many products in various segments including skincare, hair care and eye care products as well as sections for diabetes, mothers and pregnant women. Al-Tammami said Mobily “is always sought to add distinctive partners to Neqaty in order to offer many options to its customers to exchange their earned points in easy and flexible ways to meet their needs.” He added: “Today, Neqaty program is considered as one of the most distinguished loyalty programs in the Middle East.” Al-Yahya said “we are proud to serve Mobily subscribers … (and) assure them of our commitment.” Neqaty program consists of two main types of rewards, one which includes Mobily services such as extra balance, settlement of invoices, free calls/minutes, free SMS and free Internet usage; the second includes rewards from Neqaty's partners Kingdom-wide, covering all types of commercial and marketing activities and meet the needs and requirements of Mobily subscribers in Saudi Arabia and abroad. Neqaty program also offers easy and flexible ways for exchanging points, where clients get a point or more added automatically to their balance of points - without the need to participate in the program – for every riyal they spend.
