Alfalak Electronic Equipment & Supplies Co., a leading provider of technology-based end-to-end solutions in the Middle East, has invested $250,000 into PHXX – a platform development company with expertise in over-the-top video (OTT) – to further enhance its ReachOTT program amid growing media demands. PHXX developed the ReachOTT platform to provide multiple media solutions for telecommunications companies (telcos) wanting to expand their offerings to consumers. PHXX provides the integrated framework for telcos to run their OTT video solution. Through this technology, PHXX supports multi-screen content delivery for TVs, tablets, smart phones, and PCs around the world. Alfalak, a hardware integrator which has heavily invested in the success of OTT in the MENA region, will leverage the growing OTT interest to provide consumers in the Middle East with content and easy to use applications across a variety of mediums. Ahmed Ashadawi, CEO and President of Alfalak, said: "We are excited to see the growth of OTT technology in the Middle East. This region presents many opportunities for new media development, and we are glad to support PHXX in providing the needed OTT platform and other front-end solutions. We will continue to monitor trends in this area and remain dedicated to providing the needed services to address the changing needs of our clients in the Middle East." PHXX CEO and President Shane Robinett said "our focus has been on the OTT marketplace for a while now and this investment will help us continue this initiative.” “The OTT sector continues to grow, and we can provide the technology that is necessary to meet new media demands. We continue to adapt our business to the growing needs of communication firms around the world,” he added.
