As Internet penetration continues to grow in the region, the need for data on online behavior is becoming increasingly crucial for both consumers and businesses. Google MENA announced Wednesdday the launch of their latest service, Insights MENA. Insights MENA is an interactive tool providing critical data about the online behavior of urban consumers in five key MENA markets: Egypt, Jordan, Morocco, Saudi Arabia, and UAE. In a media briefing on Insights MENA, Najeeb Jarrar, head of Marketing for Google MENA; and Karina Przyjemski, research manager for Google UK, highlighted the advantages of Insight MENA to help users visualize and interact with the data while selecting and exploring the countries, sectors, and consumers groups that are most relevant for them. Insights MENA is a free online tool of comprehensive research on the media habits of consumers in the Middle East and North Africa and can be accessed at http://www.insightsmena.com. Insights MENA provides key statistics on consumer behaviors, including media usage, internet usage, mobile usage, activities, e-commerce and online attitudes. This information can then be filtered by gender, age, and country to allow for better targeted results. The site is available in Arabic, French and English. Insights MENA will provide viewers with access to knowledge, while at the same time expanding the Arabic content ecosystem to better serve the growing constituency of such content.
