In anticipation of Ramadan, Al Rabie Saudi Food Co. has recently led a donation campaign to raise funds for charities in all regions of Saudi Arabia, and was able to generate SR1 billion. The donations included associations providing assistance for older people as well as children with special needs and others to lessen the suffering of individuals and families in need across the Kingdom. The initiative complements the company's strategies and social responsibility programs, which it is keen on implementing over a sustained period. The proceeds of the campaign will be donated to several charitable organizations in Saudi Arabia, and other similar specialized institutions that are focused on providing financial and moral support to those in need. "We thank God for giving us the fortune to celebrate this Holy month. We ask God almighty to accept our efforts and charitable acts which were aimed at easing the suffering of the needy, by donating to our brothers across the Kingdom of Saudi Arabia through the charitable organizations. We also thank all the officials and managers of these organizations for the ongoing efforts to deliver the donations to the right people," said Monther Al Harthi, CEO, Al Rabie Saudi Foods. The social responsibility program of Al Rabie Saudi Foods is a key element of its strategy, as the company is always eager to achieve a balance between business, environmental and social objectives. "We greatly appreciate the role of charities in building a healthy and balanced society. We launched this initiative to support and strengthen these efforts, while also encouraging residents and the corporate sector to be part of it. We also affirm that we will constantly provide a series of initiatives within our corporate social responsibility theme to serve the Saudi society, not only in Ramadan but also along the year round as well as to provide the best foods and juices following international standards to achieve our motto of 'heath for all'." Al Harthi further said.
