Kim Kardashian wants Old Navy to stop using a lookalike to advertise its clothing. The reality show starlet and model on Wednesday sued the clothing store and its parent company, The Gap Inc., in a Los Angeles federal court alleging their ads violated her publicity rights with ads that feature a woman who looks like her. A video of a broadcast ad featuring a smiling, dark-haired woman who bears a resemblance to the real Kardashian has been viewed more than two million times on Old Navy's YouTube channel. Kardashian's lawsuit claims consumers may be confused by the ads and the model's actual endorsements, which include her own clothing store and shoe line. A commercial, titled, “Super C-U-T-E,” began airing in February and Old Navy is still using some of the promotions, the lawsuit states. The case sites all the benchmarks of modern celebrity: her eight million followers on Twitter, more than five million fans on Facebook and ranking as one of the most searched-for celebrities on the Internet. Kardashian “has invested substantial time, energy, finances and entrepreneurial effort in developing her considerable professional and commercial achievements and success, as well as in developing her popularity, fame, and prominence in the public eye,” the lawsuit states.
