Kuwait flight ban on 31 countries leaves education ministry reeling    Data leak exposes Iran's massive cover-up of coronavirus deaths    Asian Shares Mixed    Saudi Summer to Unveil the Most Famous Tourist Sites    Pilgrims enjoy ‘five-star' saloons in Mina    Abu Dhabi opens facility for volunteers of coronavirus vaccine trial    NASA astronauts make landmark splashdown    US halts search for 7 Marines, sailor missing off California    Pilgrims Perform Evening Prayer in the Grand Mosque after Completing Hajj Rituals    3 women cultural attaches appointed for first time    U.S. Coronavirus 'Extraordinarily Widespread', Say White House Experts    Scientists study coronavirus outbreaks among minks, in Europe    New class of Palestinian coders moves to online-only study    GOP: Re-nomination of Trump to be held in private    Long-awaited Riyadh derby, SPL games will finally kick-off with safety measures in place    UAE Team Emirates on the podium at Strade Bianche    Arab Parliament Speaker Congratulates KSA on Hajj Success    Mats, masks a must as UAE sets out new guidelines for visiting mosques    India's top minister Amit Shah tests positive for coronavirus    Authority of Meteorology Issues Advanced Alert with Moderate to Heavy Rain on Holy Sites of Makkah    Aubameyang double helps Arsenal beat Chelsea for 14th FA Cup trophy    Azra Aly, South African pilgrim: ‘The beginning of the rest of my life'    UAE starts up first Arab nuclear plant    Paris Saint-Germain beats Lyon to win League Cup final    UK PM delays scheduled coronavirus lockdown easing in England    Central university, smart cities to transform India's Ladakh    Eid Al-Adha Prayer Performed at the Grand Holy Mosque    Saudi Arabia's PIF ends takeover bid for Newcastle United    Saudi Pro League is back What's left to play for in the remaining eight rounds    Islam calls for protecting communities against epidemics: Sheikh Al-Manea    Pilgrims Perform Dhuhr and Asr Prayers in Arafat Holy Site    Top food magazine pays glowing tribute to ‘the queen of macarons'    Saudi Waste Management Center Signs MoU to Enhance Environmental Sustainability in Saudi Arabia    Bahrain Bourse Rises    Cruise Ships on Saudi Arabia's Red Sea Coasts Launched    Godus brothers passionate to make genuine Saudi films ‘The Book of Sun' to premiere locally during Eid Al-Adha holidays    First-ever bone marrow transplant successfully conducted in UAE    Juventus claim ninth successive Serie A title with win over Sampdoria    SFA president extols optimism of healthy active community in a message    NWC Launches Private Sector Long-Term Investment Opportunities For Sewage Treatment Plants' Development and Operation in Saudi Arabia    Muslims in UAE asked to perform Eid Al-Adha prayers at home    Paplo Larazapal appointed international ambassador for Saudi golf    Complementary, Alternative Medicine Practicing 1st Manual Version Issued    Saudi Ithra center launches dialogue sessions with most famous creators in the world    SFDA Implements National Program to Ensure Safety of 10,000 Food Samples    Saudi Surgeon Managed to Remove Kuwaiti Girl's Brain Tumor, as French Physician Declined, in the last Moments    Senior Scholars Council Issues Decision No. 246 Regarding Attendance of Friday Prayer and Prayers at Mosques in a Case of Spread of Epidemic or Fear of its Spread    Custodian of the Two Holy Mosques Addresses Citizens and Muslims on Eid Al-Fitr    

Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.

Technology investments crucial to travel hub lead
Published in The Saudi Gazette on 29 - 06 - 2011

JEDDAH: The Middle East region is firmly establishing itself as a hub for travel and tourism with a report from Amadeus showing that the number of tourists to the region is expected to double from 54 million in 2008 to 136 million by 2020 and that 2 billion people are within a 2.5 hours reach by air from the region.
Saudi Arabian Airlines, established in 1945, has recognized the importance of technology investments to maintain and grow its business in line with the travel momentum in the region and has announced the successful implementation of the SAP Enterprise Resource Planning (ERP) business solutions software to ensure best practice across the organization.
"The Middle East is fast becoming a hub for travel with its vibrant, increasingly attractive destinations and significant investment in tourism and hotel projects, and airport development. As such, the need to apply technology for competitive advantage and adapt to emerging trends is clear. SAP ERP provides Saudi Arabian Airlines with the business solutions software to streamline its back-office processes across the entire Group and provides the necessary support/integration to front-line solutions aiming to improve customer services and products, increase revenues, reduce costs and increase efficiencies and productivity. SAP plays an important strategic role in Saudi Arabian Airlines efforts aimed at transforming its Information Technology Division to a Shared Services IT Provider model to aid the airlines in its pursuit of "excellence" and enable the airline's 'Take Off' program to become a World Start Airline," said Muhammad Ali Albakri, Vice President Information Technology at Saudi Arabian Airlines.
The SAP ERP application supports the essential functions of the business processes and operations efficiently, and has been tailored specifically to fit the needs of Saudi Arabian Airlines. The implementation is part of an overall strategic plan aimed at facilitating the airline's privatization strategies and reacting to market conditions - further driven by the $4trillion announced investment in travel and tourism projects in the Middle East according to Amadeus report.
"As one of the region's leading companies, Saudi Arabian Airlines' push to transform its business network and evolve its business model is supported significantly with SAP ERP software. The completed rollout will see improved overall productivity, simplified and integrated processes and improved customer relationship management," said Abdul-Raheem Bawazeer, Managing Director, SAP KSA.
SAP ERP redefines enterprise resource planning, delivering role-based access to crucial data, applications and analytical tools. Business challenges for the airline industry within areas such as logistics, business intelligence, HR and lifecycle management can be dealt with effectively and efficiently.
Saudi Arabian Airlines needed a unified business and IT infrastructure to drive the transformation of its operations into nine multiple subsidiaries: Saudia Airlines, Saudia Catering, Saudia Cargo, Saudia Ground Services, Saudia Medical Services, Saudi Aerospace & Engineering Industry, Prince Sultan Aviation Academy, Saudia Real Estate Development Company, and Saudia Holding. Having extensively vetted various competitive offerings, the airline chose SAP for its industry expertise and the flexible design and open integration of SAP software.

Clic here to read the story from its source.